Y Project
Introduction Founded in 2010 by Yohan Serfaty and Gilles Elalouf, Y/Project has evolved into one of the most innovative brands in contemporary fashion. After Serfaty’s passing in 2013, Belgian designer Glenn Martens took over as Creative Director, transforming the brand with his unique vision. Under Martens’ direction, Y/Project blends avant-garde aesthetics with playful, conceptual designs, […]
Elwood
Introduction Elwood Clothing, originally founded in the 1990s as a skateboarding brand, has evolved into a prominent name in the streetwear industry. Based in Los Angeles, the brand offers a blend of vintage-inspired designs and modern streetwear aesthetics, known for its unique, edgy style. Elwood Clothing draws inspiration from the 80s and 90s, creating high-quality […]
Jaded LDN
Jaded LDN is a contemporary fashion brand based in London, known for its bold, eclectic designs that fuse streetwear with high-fashion elements. Founded in 2013 by siblings Jade and Grant Goulden, the brand quickly gained a following for its distinctive prints, daring silhouettes, and commitment to inclusivity. Jaded LDN’s unique aesthetic and innovative approach have positioned […]
Amiri
Amiri is a luxury fashion brand known for its rock ‘n’ roll inspired aesthetic, blending high-end craftsmanship with the raw energy of the Los Angeles street scene. Founded in 2014 by Mike Amiri, the brand has quickly risen to prominence in the world of luxury fashion, gaining a loyal following among celebrities and fashion enthusiasts alike […]
Off White
Introduction Founded by Virgil Abloh in 2012, Off-White has swiftly become a pioneering force in the fashion world, known for its distinctive blend of streetwear aesthetics and high-fashion sophistication. Based in Milan, Italy, the brand has made a significant impact with its innovative designs, iconic branding, and cultural commentary, establishing itself as a favorite among […]
MNML
MNML is a contemporary streetwear brand based in Los Angeles, known for its high-quality, fashion-forward apparel at accessible prices. Founded in 2016, MNML quickly gained popularity for its minimalist designs, which often incorporate elements such as camo prints, graphic details, and distressed denim. The brand operates primarily online, allowing it to offer stylish clothing without the […]
Greats
Founding and Vision Greats, founded by Ryan Babenzien in 2013 in Brooklyn, New York, is a direct-to-consumer sneaker brand that combines timeless style with innovative design. The brand’s vision is to offer high-quality, stylish sneakers at accessible prices by cutting out the middleman. Greats aims to create classic footwear that resonates with modern consumers, focusing […]
House of Sunny
Founding and Vision House of Sunny, founded by Sunny Williams in 2011, is a London-based fashion brand that has quickly become known for its vibrant and playful designs. The brand aims to create unique, high-quality clothing that stands out in a crowded fashion landscape. House of Sunny focuses on sustainability, ensuring that each piece is […]