Tara Jarmon

Parisian Playfulness with Polish: Tara Jarmon’s Joyful Sophistication Origins and Founding Tara Jarmon was founded in the 1980s by Canadian-born designer Tara Jarmon after she moved to Paris to study fashion. Blending North American confidence with quintessential French charm, her namesake brand quickly became known for its upbeat, feminine style that embodied the spirit of […]

Mara Hoffman

Maje

Maje: Parisian Chic with a Modern Twist Origins Established in 1998 by Judith Milgrom in Paris, Maje was born out of a desire to create a brand that embodies the effortless elegance of Parisian women. The name “Maje” is a combination of the initials of Milgrom’s loved ones, reflecting the brand’s personal and familial roots. Ownership Maje is part of the SMCP Group, […]

ME + EM

ME+EM: Elevated Essentials for the Modern Woman Origins Founded in 2009 by Clare Hornby in London, ME+EM was created to offer designer-quality clothing that combines flattering cuts, functionality, and timeless style. Hornby’s background in advertising and her personal frustration with the lack of well-made, stylish workwear led her to establish a brand that prioritizes both aesthetics and practicality. Ownership ME+EM is […]

Sezane

French Girl Favorite: The Effortless Charm of Sézane Origins and Founding Sézane was launched in 2013 by Morgane Sézalory in Paris as France’s first online-born fashion brand. What began as a curated vintage e-shop evolved into a full-scale label known for infusing effortless Parisian charm into ready-to-wear. With a strong digital-first approach and focus on […]

Equipment

Equipment: Timeless Parisian-Inspired Essentials Origins Established in 1976 by Christian Restoin in Paris, Equipment revolutionized women’s fashion by introducing men’s shirt tailoring to women’s wardrobes. The brand was relaunched in 2010 by Serge Azria, bringing a modern touch to its classic designs. ​ Ownership Equipment is a privately owned company, operating under the umbrella of The Collected Group, which also includes brands like Joie and Current/Elliott. ​ Aesthetic […]

Sandro

Sandro: Parisian Chic with a Modern Edge Origins and Founding Sandro was founded in 1984 in Paris, France, by Evelyne Chetrite, who envisioned a brand that encapsulated effortless Parisian style. Drawing inspiration from her Moroccan roots and the elegance of Paris, Chetrite created a line of clothing that combined classic sophistication with contemporary details. Initially launched as a womenswear label, Sandro expanded […]