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Francis Stories

Where Craft Meets Calm: The Minimalist Warmth of Francis Stories Origins and Founding Francis Stories was founded in 2018 in Portugal with a focus on creating ethically made, timeless garments using only natural, high-quality materials. The brand was built on the belief that fashion should feel nurturing, not just beautiful—produced with care for both the […]

Reiss

Reiss: Contemporary Elegance in British Fashion Origins and Founding Reiss was established in 1971 by David Reiss in London, England, initially as a men’s tailoring store. Over the years, the brand evolved into a full-fledged contemporary fashion label for men and women, offering a curated selection of tailored pieces, timeless staples, and modern eveningwear. Reiss is renowned for its ability to blend classic British tailoring with modern […]

Rag & Bone

rag & bone: Urban Sophistication with a British-American Twist Origins Established in 2002 in New York City by Marcus Wainwright and Nathan Bogle, rag & bone was created to blend British tailoring with modern design. The brand quickly gained recognition for its commitment to craftsmanship and urban aesthetic. ​ Ownership In 2024, Guess?, Inc. and WHP Global acquired rag & bone, with Guess? taking over operational assets and both […]

Jenni Kayne

Jenni Kayne: Effortless California Living Origins Jenni Kayne founded her namesake brand in 2002 in Los Angeles, California at just 19 years old. Inspired by the relaxed yet refined style of California living, Kayne envisioned a brand that would capture the essence of West Coast minimalism through timeless, versatile pieces. Drawing from her deep appreciation for natural fabrics and simple […]

Reformation

Reformation: Sustainable Fashion with California Cool Origins and Founding Reformation was founded in 2009 by Yael Aflalo in Los Angeles, California, with a mission to combine sustainability with trend-driven design. Initially focused on upcycling vintage clothing, the brand quickly expanded into creating eco-friendly collections that embody effortless, California-inspired style. Reformation’s philosophy, “Being naked is the #1 most sustainable option. We’re #2,” reflects its commitment to […]

Baby Gold

Dainty, Real Gold Jewelry for Every Day: The Shine of Baby Gold Origins and Founding Baby Gold was founded in Los Angeles in 2018 by Helen Ashikian, who wanted to create fine jewelry that felt as wearable as a favorite white tee. Designed for daily stacking and personalization, the brand quickly gained a cult following […]

B-Low the Belt

B-Low the Belt: Modern Accessories with a Statement Origins and Founding B-Low the Belt was established in 2002 in Los Angeles, California, by designer Carole Kotler and her daughter-in-law, Ana Schoenberger. The brand was born out of a shared vision to create statement belts that serve as both functional accessories and fashion-forward pieces. Inspired by Los Angeles’ vibrant style scene and the power of accessories to transform […]

Mother Denim

Mother Denim: Vintage-Inspired Cool with a Modern Twist Origins and Founding Mother Denim was founded in 2010 by Tim Kaeding and Lela Becker in Los Angeles, California. With extensive experience in the denim industry, Kaeding and Becker set out to create a brand that celebrates individuality, comfort, and effortless style. Inspired by the rebellious spirit of the 1970s and the timeless appeal of vintage denim, […]