AMI Paris

Parisian Ease with a Tailored Twist: AMI Paris Origins and Founding AMI Paris was founded in 2011 by Alexandre Mattiussi, a French designer with experience at Dior, Givenchy, and Marc Jacobs. With a name that literally means “friend” in French and echoes the founder’s initials, AMI set out to bring the effortless elegance of real […]

Simkhai

Sensual Structure: Inside the World of Simkhai Origins and Founding Simkhai was founded in 2010 by Jonathan Simkhai in New York City. A Parsons graduate, Simkhai set out to design garments that merged architectural tailoring with a sensual, body-forward perspective. Early collections focused on elevated basics with unexpected cutouts, sleek textures, and modern femininity. The […]

Amina Muaddi

Sculptural Glamour with a Cosmopolitan Edge: Amina Muaddi’s Footwear Revolution Origins and Founding Amina Muaddi, born to Jordanian and Romanian parents, spent her early years between Jordan and Romania. Her multicultural upbringing and exposure to diverse fashion sensibilities fueled her passion for design. After studying at the European Institute of Design in Milan, she honed her skills […]

Zimmermann

Zimmermann: Effortless Femininity and Modern Romance Origins and Founding Zimmermann was founded in 1991 by sisters Nicky and Simone Zimmermann in Sydney, Australia. Initially starting with a line of sophisticated swimwear, the brand quickly expanded into ready-to-wear collections that celebrate femininity, intricate detailing, and a modern sense of romance.The Zimmermann sisters brought a fresh perspective […]

Ennui Atelier

Ennui Atelier: Curated Fine Jewelry and Luxury Piercing Origins Established in 2019 by Sophie Antonsson in Stockholm, Sweden, Ennui Atelier offers fine jewelry for the aesthetically curious. The brand provides curation consultations from purchase to piercing at its luxury piercing studio. ​ Ownership Ennui Atelier operates as a privately held company, with a dedicated team overseeing its design and operations.​ Aesthetic The brand’s […]

Ralph Lauren

Ralph Lauren: Timeless Elegance and the Spirit of American Style Origins and Founding Ralph Lauren was founded in 1967 by Ralph Lauren, a Bronx-born designer and entrepreneur with a passion for classic American style. Initially starting with a line of men’s ties, Lauren’s vision expanded into a full range of menswear, womenswear, and lifestyle products that redefined modern luxury.Drawing inspiration from preppy […]

Bite

BITE Studios: Quiet Luxury with a Conscience Origins BITE Studios—short for By Independent Thinkers for Environmental Progress—was founded in 2016 by William Lundgren and Veronika Kant. With roots in both Stockholm and London, the brand emerged as a response to the fashion industry’s growing need for refined design that doesn’t compromise the planet. From the start, […]

E.L.V. Denim

E.L.V. Denim: Sustainable Luxury Jeans for the Modern Wardrobe Origins and Founding E.L.V. Denim (short for East London Vintage Denim) was founded in 2018 by Anna Foster, a former stylist and creative director. Based in London, the brand was born out of Foster’s vision to create sustainable luxury denim that celebrates individuality and craftsmanship. E.L.V. Denim began as a response to the environmental challenges […]

R13

Denim Rebellion with a Grunge Soul: R13’s Anti-Fashion Luxury Origins and Founding R13 was launched in 2009 by designer Chris Leba, a former VP at Ralph Lauren, with the goal of reinterpreting American denim through a punk-rock lens. Headquartered in New York City, the brand quickly developed a cult following for its irreverent attitude, distressed […]