BITE Studios: Quiet Luxury with a Conscience
Origins
BITE Studios—short for By Independent Thinkers for Environmental Progress—was founded in 2016 by William Lundgren and Veronika Kant. With roots in both Stockholm and London, the brand emerged as a response to the fashion industry’s growing need for refined design that doesn’t compromise the planet. From the start, BITE positioned itself at the intersection of ethical innovation and minimal luxury.
Ownership
BITE Studios remains independently owned, with co-founders Lundgren and Kant leading its creative and business direction. Together, they guide a small, multidisciplinary team dedicated to material innovation, timeless tailoring, and long-lasting design integrity.
Aesthetic
BITE’s aesthetic centers on elevated essentials: minimalist silhouettes, sophisticated tailoring, and muted, nature-inspired palettes. Each piece reflects Scandinavian restraint blended with British polish, creating a quiet luxury sensibility. Fabric choice is central to the design process, with a focus on organic, recycled, and low-impact materials that enhance the tactile quality and longevity of each garment.
Signature Pieces
- Double-Breasted Blazers – Sharp, structured tailoring in organic wool and hemp blends.
- Structured Coats – Sculptural outerwear with elongated proportions and clean detailing.
- Silk Shirt Dresses – Soft yet architectural dresses crafted from responsibly sourced silks.
- Cropped Knitwear – Organic cotton and wool sweaters with boxy cuts and raw edges.
- High-Waist Trousers – Sleek, gender-neutral pants with refined pleating and clean seams.
Legacy
BITE Studios has established itself as a leader in luxury sustainable fashion. Its commitment to circularity, low-waste production, and timeless design has set a new benchmark in the industry. By rejecting seasonal overproduction and trend-chasing, the brand invites consumers into a slower, more intentional relationship with clothing—one rooted in purpose and permanence.
Famous Fans
- Emma Watson
- Maggie Gyllenhaal
- Arizona Muse
The Future
BITE Studios continues to refine its offerings through small, curated collections with limited-edition runs. The brand plans to deepen its investment in bio-based materials, broaden its retail presence across Europe and the U.S., and explore collaborations with other design-led, sustainability-focused labels. With its uncompromising vision, BITE is quietly shaping the future of ethical luxury.
