Orlebar Brown
Tailored for the Sun: The Story of Orlebar Brown Origins and Founding Orlebar Brown was founded in 2007 by Adam Brown in London. While on vacation, Brown noticed a gap in the menswear market: there were no refined swim shorts that could easily transition from the beach to a bar. Drawing inspiration from Savile Row […]
MSGM
Bold Prints, Loud Color: MSGM’s Italian Maximalism Origins and Founding MSGM was founded in 2009 by Italian designer Massimo Giorgetti in Milan. Known for his fearless use of print, clashing textures, and youthful energy, Giorgetti created MSGM as a response to the minimalism dominating the late 2000s. The label quickly gained traction for injecting new […]
Anine Bing
Anine Bing: Scandinavian Minimalism Meets Rock-and-Roll Edge Origins and Founding Anine Bing was founded in 2012 in Los Angeles, California, by Anine Bing, a Danish-born, Swedish-raised former model, singer, and blogger. Inspired by her love for classic wardrobe essentials and her experiences in both Scandinavian minimalism and California cool, Bing set out to create a brand that embodies effortless style with a rebellious edge. […]
Coach
Iconic Americana, Reinvented: Coach’s Playful Modern Legacy Origins and Founding Coach was founded in 1941 as a family-run leather goods workshop in New York City. Originally specializing in handcrafted wallets and handbags, the brand grew under the creative influence of Bonnie Cashin in the 1960s and became a household name in American luxury fashion. Known […]
Ganni
Ganni: Scandinavian Cool with a Playful Twist Origins and Founding Ganni was founded in 2000 in Copenhagen, Denmark, by Frans Truelsen, initially as a cashmere-focused label. In 2009, the brand underwent a transformative relaunch under Nicolaj Reffstrup and his wife, Ditte Reffstrup, who envisioned Ganni as a modern label that embodied Scandinavian simplicity while adding a bold, playful edge.Under their leadership, Ganni quickly evolved into a […]
Moss Bros
Timeless Tailoring Since 1851: Moss Bros’ British Menswear Legacy Origins and Founding Moss Bros was founded in 1851 by Moses Moss in London’s Covent Garden. Initially a second-hand clothing shop, it evolved into a premier destination for formal menswear. The brand pioneered the concept of suit hire in 1897, a service that became integral to […]
Zadig & Voltaire
Rock ‘n’ Roll with Parisian Attitude: Zadig & Voltaire Origins and Founding Zadig & Voltaire was founded in 1997 by Thierry Gillier, grandson of Lacoste’s co-founder. Named after a Voltaire novella, the brand launched with a distinctly rebellious spirit—blending literary inspiration with modern rock ‘n’ roll style. From the start, Zadig & Voltaire positioned itself […]
Asta Resort
Asta Resort: Contemporary Resortwear with European Elegance Origins Founded in 2021 by sisters Helena and Jasmine Ammitzboell, Asta Resort is a Los Angeles-based brand with roots in Sydney, Australia, and Copenhagen, Denmark. The brand began as an artistic project focusing on resort wear, drawing inspiration from the sisters’ multicultural upbringing and travels. Ownership Asta Resort is a privately owned company, led by its founders […]
Naadam
Naadam: Sustainable Luxury Cashmere with a Modern Approach Origins and Founding Naadam was founded in 2013 by Matthew Scanlan and Diederik Rijsemus after a transformative journey to Mongolia’s Gobi Desert. The duo sought to revolutionize the cashmere industry by cutting out middlemen, working directly with Mongolian herders, and ensuring that both the quality of cashmere and ethical treatment of workersremained at the forefront of their brand. […]
Yume Yume
Dream Steps: YUME YUME’s Sculptural Footwear Fantasy Origins Founded in 2018 by Dutch designers Eva Korsten and Dave Hendriks, YUME YUME is an Amsterdam-based footwear brand that draws inspiration from Japanese culture, modern art, and architecture. The name “YUME YUME” translates to “dream” in Japanese, encapsulating the brand’s vision of creating fantastical and forward-thinking designs. Ownership […]