Viron World
Virón: Eco-Forward Footwear with a Punk Spirit Origins and Founding Viron, often stylized as Virón, was founded in 2020 by Julien Romer and Bastien Pegard, two Paris-based designers with a shared vision of creating environmentally conscious footwear with a bold, rebellious edge. The brand takes its name from the word “environment,” reflecting its deep commitment to sustainability. Virón combines punk-inspired aesthetics […]
Fait Par Foutch
Fait Par Foutch: Modern Romance with a Vintage Heart Origins Fait Par Foutch was founded in 2021 by designer Megan Foutch. What began as a personal project in her Santa Monica apartment quickly transformed into a full-fledged fashion label after her first design unexpectedly went viral. From those early beginnings, the brand has evolved into […]
Agolde
AGOLDE: Modern Denim with a Vintage Soul Origins and Founding AGOLDE, a premium denim label, was founded in 1993 in Los Angeles, California, as part of the Citizen of Humanity Group. With a focus on authentic, vintage-inspired denim and modern fits, AGOLDE pays homage to the effortlessly cool styles of the past while pushing the boundaries of contemporary fashion. The brand’s […]
Percival Clo
Percival: British Menswear Redefined with Subtle Sophistication Origins and Founding Percival was founded in 2010 in London, England, by a group of friends passionate about creating menswear that balances tradition with modernity. The brand’s mission is to design classic, timeless staples with unique twists, offering an alternative to fast fashion while emphasizing quality craftsmanship and playful creativity. Taking its name from Sir Percival, a knight […]
My Style Bags
My Style Bags: Italian Craftsmanship Meets Personalized Luxury Origins Founded in 2008 by Lorenza Bellora in Milan, My Style Bags specializes in creating high-quality travel bags, handbags, and accessories. The brand combines traditional Italian craftsmanship with modern design, offering personalized products that reflect individual style. Ownership My Style Bags is a privately held company, with a leadership team that includes Lorenza and […]
Equipment
Equipment: Timeless Parisian-Inspired Essentials Origins Established in 1976 by Christian Restoin in Paris, Equipment revolutionized women’s fashion by introducing men’s shirt tailoring to women’s wardrobes. The brand was relaunched in 2010 by Serge Azria, bringing a modern touch to its classic designs. Ownership Equipment is a privately owned company, operating under the umbrella of The Collected Group, which also includes brands like Joie and Current/Elliott. Aesthetic […]
ST Agni
St. Agni: Effortless Minimalism Rooted in Natural Elegance Origins and Founding St. Agni was founded in 2014 by husband-and-wife duo Lara and Matt Fells in Byron Bay, Australia. The brand was born out of a desire to create timeless, understated pieces that prioritize both form and function. Inspired by a minimalist philosophy and the beauty of natural materials, St. Agni has become synonymous […]
ATP Atelier
ATP Atelier: Scandinavian Design Meets Italian Craftsmanship Origins ATP Atelier, short for “All Tomorrow’s Parties,” was founded in 2011 by close friends Maj-La Pizzelli and Jonas Clason. The idea for the brand was conceived during their summer vacations in Otranto, a picturesque town in southern Italy. There, they discovered local artisans crafting beautiful leather sandals. While they appreciated the quality and craftsmanship, they felt […]
SLVRLAKE
SLVRLAKE: Redefining Denim for the Modern Wardrobe Origins and Founding SLVRLAKE was founded in 2018 by husband-and-wife duo Louise Edgley and Gary Edgley in Los Angeles, California. Drawing inspiration from their love of vintage denim and the effortless style of California, the couple created a brand that celebrates timeless design and impeccable craftsmanship. Named after the iconic Silverlake neighborhood in Los […]
Chet Lo
Spiked Textures and Futuristic Femininity: The World of Chet Lo Origins and Founding Chet Lo, a Chinese-American designer from New York City, launched his eponymous label in 2020 after graduating from Central Saint Martins with a BA in Knitwear. Relocating to London in 2015, Lo immersed himself in the city’s vibrant fashion scene, drawing inspiration from […]