Jigsaw

Jigsaw: Timeless British Fashion with a Contemporary Edge Origins and Founding Jigsaw was founded in 1970 in the United Kingdom by John Robinson, with the goal of creating beautifully crafted, timeless pieces that transcend seasonal trends. The brand quickly established itself as a staple of British high-street fashion, known for its understated elegance, premium materials, and classic silhouettes. Jigsaw’s philosophy is that fashion is temporary, […]
Rowing Blazers

Rowing Blazers: A Contemporary Take on Classic Preppy Style Origins and Founding Rowing Blazers was founded in 2017 by Jack Carlson, a former U.S. national rowing team member and archaeologist. Drawing inspiration from his experience in rowing and his fascination with the traditions of collegiate and athletic blazers, Carlson sought to create a brand that celebrated the heritage of preppy […]
Sezane

French Girl Favorite: The Effortless Charm of Sézane Origins and Founding Sézane was launched in 2013 by Morgane Sézalory in Paris as France’s first online-born fashion brand. What began as a curated vintage e-shop evolved into a full-scale label known for infusing effortless Parisian charm into ready-to-wear. With a strong digital-first approach and focus on […]
Aviator Nation

Aviator Nation: Vintage Vibes and California Cool Origins and Founding Aviator Nation was founded in 2006 by Paige Mycoskie, a Texas-born designer and entrepreneur, in Venice Beach, California. Inspired by her love of 1970s surf culture and vintage fashion, Mycoskie began creating hand-stitched hoodies and sweatpants that reflected a laid-back, nostalgic aesthetic. What started as a passion project quickly evolved into […]
Alo Yoga

Alo Yoga: The Intersection of Activewear and Everyday Luxury Origins and Founding Alo Yoga was founded in 2007 in Los Angeles, California, by Danny Harris and Marco DeGeorge, with a mission to create high-quality, performance-driven activewear that could seamlessly transition from the studio to the street. The brand name “Alo” stands for Air, Land, and Ocean, reflecting its founders’ commitment to creating clothing that inspires […]
Olivia Hurst
Greats

GREATS: Brooklyn-Born Sneakers with Timeless Appeal Origins and Founding GREATS was founded in 2014 by Jon Buscemi and Ryan Babenzien in Brooklyn, New York, with a mission to create high-quality, stylish sneakers at an accessible price point. Drawing inspiration from classic sneaker silhouettes, the brand set out to redefine luxury footwear with a focus on timeless design and craftsmanship. As one of the first direct-to-consumer sneaker brands, GREATS […]
Aritzia

Effortless Canadian Cool: Inside Aritzia’s Style Empire Origins and Founding Aritzia was founded in 1984 by Brian Hill in Vancouver, Canada. Originally launched as a boutique within his family’s department store, the brand grew into a fashion powerhouse known for curating stylish, elevated essentials. Aritzia operates as both a retailer and house of brands, offering […]
Cosabella

Italian Lace, American Confidence: The Intimates World of Cosabella Origins and Founding Cosabella—Italian for “beautiful thing”—was founded in 1983 by Ugo and Valeria Campello after they emigrated from Italy to Miami. Their goal was to bring Italian craftsmanship to the American lingerie market, creating pieces that felt luxurious, feminine, and wearable every day. Over the […]
Marville Road

Marville Road: Scandinavian Elegance for the Modern Woman Origins Established in 2010 in Stockholm, Sweden, Marville Road was founded by Jenny Holmén. The brand was created to offer versatile, timeless pieces that cater to the dynamic lifestyles of contemporary women. Ownership Marville Road is a privately owned company, with a dedicated team committed to delivering high-quality, stylish garments. Aesthetic The brand’s […]