Cos
COS: Timeless Minimalism and Modern Essentials Origins and Founding COS (Collection of Style) was launched in 2007 by the H&M Group as a premium brand offering timeless, high-quality clothing at an accessible price point. Headquartered in London, England, COS set out to redefine minimalist fashion, blending contemporary design with functionality. Inspired by art, architecture, and modern design, COS focuses on creating wardrobe essentials that transcend trends, offering versatile […]
California Arts
California Arts: Minimalist Menswear with a West Coast Soul Origins California Arts was founded in 2022 by GT, who began the brand from his apartment in Los Angeles. Inspired by a desire to create minimalist, design-forward clothing, GT launched the label to reflect his vision of modern American sportswear.The brand quickly gained attention for its clean […]
Base Range
Undone, Elevated, Intentional: Inside the Minimalism of Baserange Origins and Founding Baserange—short for “Basic Aesthetic for Sustainable Easywear”—was founded in 2012 by Danish designer Marie Louise Mogensen and Paris-based creative Blandine Legait. The brand was born out of a desire to create timeless, foundational clothing that felt soft on the skin, sustainable in practice, and […]
Kule
KULE: Classic Stripes with a Playful Twist Origins Founded in 2001 by Nikki Kule, KULE began as a luxury childrenswear brand. Nikki, influenced by her parents’ fashion industry background—her father, Gene Kule, was known as the “King of Pants”—launched the brand to create high-quality, stylish clothing for children. In 2015, she shifted focus to womenswear, relaunching KULE with a line of […]
Lisa say Gah
Lisa Says Gah: A Playful Celebration of Individual Style Origins and Founding Lisa Says Gah was founded in 2014 by Lisa Bühler, a former fashion buyer based in San Francisco. Frustrated by the lack of diversity and originality in the fast-fashion industry, Bühler launched Lisa Says Gah as a response to the overwhelming sameness in mainstream fashion. The brand began […]
Bye Bambi
Bye Bambi: Ruffled Rebellion Meets Y2K Romance Origins Bye Bambi was founded in 2018 by Australian designer Andi Short. Inspired by her grandmother Lynette, a skilled dressmaker, Short began sewing at a young age, eventually launching her own label from her bedroom in Melbourne. The brand quickly gained traction for its unique blend of nostalgic aesthetics and […]
Pretties
Dolce Vita
Dolce Vita: Effortless Cool with a Modern Edge Origins and Founding Dolce Vita was founded in 2001 in New York City by Nick Lucio and Van Lamprou. The brand’s name, which translates to “sweet life” in Italian, reflects its mission to create chic, versatile footwear that embodies effortless style and modern sophistication. Initially starting as a boutique brand, Dolce Vita quickly gained a reputation for its trend-driven […]
Isa Boulder
Subversive Femininity and Handcrafted Innovation: The World of Isa Boulder Origins and Founding Isa Boulder was founded in 2016 by Indonesian designers Cecilia Basari and Yuli Suri in Bali. The brand began as a bespoke swimwear label, utilizing the expertise of local artisans. Over time, it evolved into a fashion house known for its handcrafted knitwear and […]
Montce
Sultry, Sculpted, Swim: Montce’s Fit-First Swimwear Sensation Origins and Founding Montce Swim was founded in 2013 by Alexandra Grief in Fort Lauderdale, Florida. What started as a passion project rooted in custom swimwear grew into a globally recognized brand praised for its body-sculpting fits, feminine silhouettes, and beach-to-brunch versatility. Designed and produced in the USA, […]