Style Encyclopedia

12th Tribe

12th Tribe: Bohemian Spirit Meets Modern Wanderlust Origins Founded in 2014 by Demi Marchese, 12th Tribe began as a curated collection of vintage-inspired pieces sold through pop-up shops and online platforms. Marchese’s vision was to blend the free-spirited essence of bohemian fashion with contemporary trends, creating a brand that resonates with adventurous souls seeking unique, stylish […]

Skims

Skims: Redefining Modern Shapewear and Inclusive Fashion Origins and Founding Skims was founded in 2019 by Kim Kardashian and Jens Grede, with a mission to create innovative shapewear and inclusive essentials that cater to all body types. Frustrated by the lack of options in the market, Kardashian set out to design shapewear that offered support, comfort, and style, redefining the category with a focus […]

Prix Workshop

Cyber Cool: Prix Workshop’s Tech-Infused Streetwear THIS BRAND IS CURRENTLY ON A BREAK. CHECK BACK SOON Origins Prix Workshop is a contemporary fashion brand that merges streetwear aesthetics with a futuristic, tech-inspired edge.While specific details about its founding are limited, the brand has established itself as a purveyor of edgy, experimental designs that resonate with […]

Roark

Built for the Journey: Roark’s Rugged Style Philosophy Origins and Founding Roark was founded in 2010 in Laguna Beach, California by Ryan Hitzel. What began as a surf and travel-inspired storytelling project turned into a full-fledged adventure lifestyle brand—offering rugged, utilitarian menswear and gear built for movement, spontaneity, and the road less traveled. With each […]

Wave Babe

Retro-Playful and Beach-Ready: Wave Babe’s Feel-Good Swimwear Origins and Founding Wave Babe was founded in 2020 by a group of Southern California creatives inspired by vintage surf culture, Y2K fashion, and body positivity. Designed for the girl who lives for beach days, road trips, and 35mm film photos, the brand blends sun-soaked nostalgia with bold […]

Travis Mathew

Golf Meets Lifestyle: TravisMathew’s California-Cool Performance Wear Origins and Founding TravisMathew was founded in 2007 in Southern California as a modern golf apparel brand blending performance fabrics with everyday ease. Named after founder Travis Johnson and his friend Matthew, the brand started by redefining golf wear for the new generation—comfortable, versatile, and free from outdated […]