12th Tribe: Bohemian Spirit Meets Modern Wanderlust
Origins
Founded in 2014 by Demi Marchese, 12th Tribe began as a curated collection of vintage-inspired pieces sold through pop-up shops and online platforms. Marchese’s vision was to blend the free-spirited essence of bohemian fashion with contemporary trends, creating a brand that resonates with adventurous souls seeking unique, stylish apparel.
Ownership
12th Tribe remains independently owned and operated by its founder, Demi Marchese. Her hands-on approach ensures that the brand stays true to its roots, offering carefully selected pieces that reflect her personal style and the brand’s core aesthetic.
Aesthetic
The brand’s aesthetic is a harmonious blend of boho-chic and modern sophistication. 12th Tribe is known for its flowy silhouettes, earthy tones, and intricate details that evoke a sense of wanderlust and freedom. The collections often feature lightweight fabrics, fringe accents, and versatile designs suitable for both everyday wear and special occasions.
Signature Pieces
- Maxi Dresses – Elegant, floor-length dresses with bohemian prints and relaxed fits.
- Crop Tops – Versatile tops that pair effortlessly with high-waisted bottoms.
- Fringe Jackets – Statement outerwear pieces that add a touch of edge to any outfit.
- Lace Kimonos – Delicate layering pieces perfect for festivals or beach outings.
- Wide-Brim Hats – Accessories that complete the boho-inspired look.
Legacy
Over the years, 12th Tribe has cultivated a loyal following among fashion enthusiasts who appreciate its unique blend of bohemian and contemporary styles. The brand’s commitment to quality and individuality has solidified its place in the fashion industry as a go-to destination for those seeking distinctive, free-spirited apparel.
Famous Fans
- Vanessa Hudgens
- Shay Mitchell
- Kendall Jenner
- Gigi Hadid
The Future
Looking ahead, 12th Tribe aims to expand its global presence while staying true to its bohemian roots. The brand plans to introduce new collections that continue to blend vintage inspiration with modern trends, catering to a diverse audience of fashion-forward individuals.
