My Mum Made It
My Mum Made It: Bold Streetwear with a Playful Edge Origins and Founding My Mum Made It (MMMI) was founded in 2013 by Australian designer Nyree Leckenby. The brand started in Nyree’s studio apartment, where she hand-crafted garments using thrifted materials such as curtains and bed linens. The name “My Mum Made It” originated as a playful response to questions about […]
Sisters and Seekers
Sisters & Seekers: Vintage Spirit Reimagined for Today Origins Sisters & Seekers launched in 2017, founded by sisters Alice Jones and Maisie Jones from a garden shed in rural North Wales. They built the brand from a shared love of vintage clothing and nostalgia for pre-millennium casual wear, blending those influences into modern day-to-day pieces. […]
Moidien
Ivy Swim
Sultry, Sculpted, and Social-First: Ivy Swim’s Luxe Swimwear Energy Origins and Founding Ivy Swim was founded in 2019 with the goal of redefining modern swimwear through bold silhouettes and social media-forward design. Created by Australian entrepreneurs with a keen eye for what resonates online, the brand quickly captured attention with its curve-enhancing cuts, inclusive sizing, […]
Wilson
Heritage Meets High Tech: Wilson’s New Era of Performance Origins and Founding Founded in 1913 in Chicago, Wilson Sporting Goods is one of the most iconic American sports brands, known for shaping modern athletics—from tennis and basketball to golf and baseball. Originally focused on sporting equipment, Wilson has outfitted generations of athletes with gear and […]
Tropic of C
Tropic of C: Sustainable Swimwear with a Timeless Appeal Origins and Founding Tropic of C was founded in 2018 by Candice Swanepoel, the South African supermodel best known for her work with Victoria’s Secret. Inspired by her global travels, Swanepoel envisioned a swimwear brand that combined timeless, minimal designs with sustainability. Tropic of C reflects her deep connection […]
Gil Rodriguez
Gil Rodriguez: Timeless Essentials with a Commitment to Slow Fashion Origins Gil Rodriguez was founded in 2018 by Eliana Gil Rodriguez, a Venezuelan-born, Canadian-raised creative. Eliana’s extensive background includes a decade-long tenure at American Apparel, where she served as head advertising director and womenswear designer. Her experience there inspired her to establish her own label, focusing on creating high-quality, timeless essentials […]
MNML
MNML: Accessible Streetwear with a Minimalist Edge Origins Founded in 2016 in Los Angeles, MNML emerged as a response to the demand for affordable, trend-driven streetwear.The brand quickly gained traction by offering minimalist designs that resonate with contemporary fashion enthusiasts. Ownership MNML operates as a privately held company, maintaining control over its design and production processes to ensure quality […]
Sommer Swim
Jet Set Heat: Sommer Swim’s Sultry Minimalism Origins and Founding Sommer Swim was founded in 2016 by Anna-Maria Sommer, an Australian-born designer inspired by the glamorous beach destinations of Europe. Created for the modern sunseeker, the brand quickly became a go-to for luxe, high-cut swimwear made for vacations that never end. With a focus on […]
P.J. Salvage
Cozy With a Side of Cool: P.J. Salvage’s Laid-Back Luxe Origins and Founding P.J. Salvage was founded in 1996 in California and quickly became known for cozy, personality-filled pajamas with a luxe touch. Originally focused on fun prints and super-soft fabrics, the brand has since expanded into loungewear, robes, sleep sets, and layering pieces—blurring the […]