Sultry, Sculpted, and Social-First: Ivy Swim’s Luxe Swimwear Energy
Origins and Founding
Ivy Swim was founded in 2019 with the goal of redefining modern swimwear through bold silhouettes and social media-forward design. Created by Australian entrepreneurs with a keen eye for what resonates online, the brand quickly captured attention with its curve-enhancing cuts, inclusive sizing, and confident campaign imagery. Designed for those who live in their bikinis—and post every angle—Ivy Swim celebrates unapologetic femininity.
Ownership and Leadership
The brand operates as an independent, female-led business and runs on a direct-to-consumer model. While its founders maintain a low personal profile, their digital strategy and influencer partnerships have made Ivy Swim a staple on beaches from Bondi to Miami.
Aesthetic and Design Language
Ivy Swim’s aesthetic is bold, glossy, and sculpted. Think Brazilian-cut bottoms, deep-V one-pieces, and strappy sets made from high-shine Lycra and matte stretch fabrics. The color palette ranges from muted nudes to neon pops, often rotating with seasonal capsule drops. Suits are made to enhance the body with cinched waistbands, high-cut legs, and minimal coverage—designed to be worn with confidence and a glowing tan.
Notable Pieces
- The Isla Set – Triangle top and tie-side bottoms in a soft shimmer finish.
- Luna One-Piece – A plunge-back one-piece with contouring seams and high-cut sides.
- Mila Top + V-Cut Bottoms – A supportive underwire top paired with cheeky V-shaped bottoms.
- Mesh Skirt Coverups – Stretch mesh mini skirts designed to coordinate with swim drops.
- Limited Color Capsules – Seasonal colorways like “Coconut Cream,” “Mocha Sands,” and “Electric Lilac.”
Famous Fans
- Tammy Hembrow
- Montana Brown
- Sami Clarke
- Chloe Szep
- Brittany Byrnes
The Future
Ivy Swim continues to grow its influencer-led presence, with expansion into matching resortwear, buttery-soft loungewear, and lifestyle accessories. The brand’s visual identity remains rooted in body empowerment, statement cuts, and the kind of swimwear that breaks the internet.
