Dippin Daisys

Retro, Recycled, and Radiant: Dippin’ Daisy’s Feel-Good Swimwear Origins and Founding Dippin’ Daisy’s was founded in 2015 in Los Angeles by Elaine Tran with a mission to create fun, expressive swimwear that celebrates all bodies and embraces sustainability. Drawing inspiration from vintage prints and California beach culture, the brand quickly gained traction for its playful […]

Astoria Activewear

Girly, Confident, and Fit-Focused: Astoria Activewear’s Empowered Style Origins and Founding Astoria Activewear was founded in 2018 by Michelle Moore, who sought to create an activewear line that celebrated strength and femininity. Designed for the modern woman who wants to feel confident both in and out of the gym, the brand blends performance-focused fits with […]

Pact

Everyday Essentials, Earth-First: Pact’s Ethical Approach Origins and Founding Pact was founded in 2009 in Boulder, Colorado, with a mission to create comfortable, organic clothing basics using sustainable practices. The brand started with simple cotton tees and underwear but quickly grew to include a full range of men’s, women’s, and children’s apparel—all made with organic […]

Jaded LDN

Jaded LDN: Bold, Eclectic Streetwear with a Global Influence Origins and Founding Jaded London (Jaded LDN) was founded in 2013 by siblings Jade and Grant Goulden in London, England. Inspired by global street style, music culture, and the dynamic energy of London, the brand set out to create bold, trend-driven designs that cater to a fashion-forward audience. Jaded LDN quickly gained recognition for […]

4th and Reckless

4th & Reckless: Affordable Luxury with a Bold, Contemporary Edge Origins and Founding 4th & Reckless is a UK-based fashion brand founded in 2018, offering sleek, trend-driven designs with a focus on versatile wardrobe staples. Known for its bold take on tailoring and fashion-forward separates, the brand has quickly become a go-to for women seeking stylish […]

Andie Swim

Fit Comes First: The Confidence-Driven World of Andie Swim Origins and Founding Andie Swim was founded in 2017 by Melanie Travis with a simple yet impactful goal: to make swimwear shopping easier, more comfortable, and more inclusive for women. After countless disappointing shopping experiences, Travis launched the brand as a direct-to-consumer line offering sleek, well-fitting […]

Set Active

Set Active: Elevated Basics for the Modern Lifestyle Origins and Founding Set Active was founded in 2018 by Lindsey Carter, who sought to create versatile activewear that seamlessly transitions from workouts to everyday life. Based in Los Angeles, California, the brand emphasizes functional simplicity, offering matching sets and essentials that blend style, comfort, and performance.Set Active quickly gained traction with its focus on neutral tones, sleek designs, and a community-driven approach, […]

AYM

Fit-Led, Female-Driven: The Body-Conscious World of AYM Origins and Founding AYM—short for All Your Moments—was founded in 2016 by Lydia Jones in the UK. What began as a small-scale, made-to-order clothing brand has evolved into a cult favorite for minimalist, curve-accentuating styles designed to empower women through fit. AYM made its name with slinky, double-layered dresses […]

Minnow

Minnow: Elevated Swimwear and Coastal-Inspired Style for the Whole Family Origins and Founding Minnow was founded in 2016 by Morgan Smith, a Southern California native with a passion for creating timeless, coastal-inspired swimwear for children and families. Drawing inspiration from her own family and life by the sea, Smith envisioned a brand that celebrates simplicity, quality, and playful elegance. Now based in Charleston, South […]

Oneone

ONEONE: Personalized Swimwear for the Modern Woman Origins and Founding ONEONE (pronounced “one-one”) was founded in 2019 by Juan Garzon and Valentina Aristizábal, a dynamic duo from Medellín, Colombia. Inspired by the vibrant culture of Latin America and a desire to redefine swimwear, the pair launched the brand with a focus on customization, clean designs, and inclusivity. ONEONE quickly gained recognition for […]