Isabel Marant
Isabel Marant: Effortless Parisian Cool Origins Isabel Marant launched her eponymous brand in 1994 in Paris, France. Raised by a French father and a German mother, Marant’s fashion journey began at a young age when she started altering her own clothes. After studying at the prestigious Studio Berçot fashion school in Paris, she initially gained recognition for her jewelry and […]
Cult Gaia
Cult Gaia: Sculptural Elegance Meets Functional Art Origins Cult Gaia was founded in 2012 by Jasmin Larian Hekmat in Los Angeles, California. The brand’s name combines “Cult,” reflecting its dedicated following, and “Gaia,” the goddess of Mother Earth, symbolizing creativity and natural beauty. Initially focusing on flower crowns, Cult Gaia quickly gained recognition for its unique approach to fashion accessories. Ownership Cult Gaia […]
PQ Swim
Swimwear with a Twist: The Allure of PQ Swim Origins and Founding PQ Swim, formerly known as PilyQ, was founded in San Diego, California by designer duo Amber Delecce and Daniella Iglesias. With backgrounds in European fashion and an eye for luxe detailing, they launched the brand with the goal of offering sophisticated swimwear infused […]
L*Space
Swimwear That Moves With You: L*Space’s Laidback Confidence Origins and Founding LSpace was founded in 1997 by California designer Monica Wise, who was inspired by her love for surf, sand, and sunshine. Originally conceived as a boutique swim label rooted in SoCal beach culture, the brand quickly expanded into resortwear and activewear thanks to its […]
Diesel
Diesel: The Icon of Rebel Denim and Unconventional Fashion Origins and Founding Diesel was founded in 1978 by Renzo Rosso in Molvena, Italy, with a vision to create high-quality, alternative denim that challenged the conventions of fashion. The name “Diesel” was chosen for its global appeal and its symbolic connection to energy and innovation. Rosso’s pioneering spirit and desire to create […]
Monday Swimwear
Swimwear for Every Shape: Monday Swimwear’s Confidence-First Approach Origins and Founding Monday Swimwear was founded in 2014 by influencers Natasha Oakley and Devin Brugman, best known for their viral blog A Bikini A Day. Frustrated by the lack of flattering, curve-conscious swimwear on the market, the duo set out to create a brand that championed fit, […]
Sir the Label
Sir the Label: Effortless Elegance Inspired by the Australian Lifestyle Origins Established in 2014 by Nikki Campbell and Sophie Coote in Sydney, Australia, Sir the Label was created to fill a gap in the market for minimal wardrobe staples that capture the spirit of the Australian lifestyle. Ownership Sir the Label is a privately owned company, with founders Nikki Campbell and Sophie Coote […]
AYR
Timeless, Tailored, and Totally Chill: The Year-Round Appeal of AYR Origins and Founding AYR—short for All Year Round—was founded in 2014 by Maggie Winter, Jacqueline Cameron, and Max Bonbrest. Originally incubated by Bonobos, AYR launched as a women’s label that rejected fast fashion in favor of elevated essentials. With a mission to create versatile, seasonless clothing […]
Staud
Downtown It-Girl to Global Favorite: The Rise of Staud Origins and Founding Staud was founded in 2015 in Los Angeles by Sarah Staudinger and George Augusto. At a time when minimalist basics were dominating the fashion landscape, Staud launched as a colorful, vintage-inspired alternative for women who wanted to dress with a sense of joy […]
Christopher Esber
Christopher Esber: Redefining Modern Minimalism Origins and Founding Christopher Esber founded his eponymous label in 2010 in Sydney, Australia. With a background in tailoring and a deep understanding of fabric manipulation, Esber developed a unique design philosophy that marries clean, architectural lines with unexpected details. The brand’s ethos is rooted in creating clothing that feels […]