Cuyana
Cuyana: Fewer, Better Things Origins and Founding Cuyana was founded in 2011 by Karla Gallardo and Shilpa Shah, two entrepreneurs driven by the philosophy of creating timeless, high-quality essentials while encouraging mindful consumption. The name “Cuyana,” derived from the Quechua language of the Andes, means “to love,” reflecting the brand’s commitment to inspiring customers to love what they own. Based in San Francisco, California, Cuyana […]
Cleobella
Global Spirit, Ethical Soul: Cleobella’s Bohemian Chic Origins and Founding Cleobella was founded in 2006 by Angela O’Brien in Seal Beach, California. After traveling extensively through Bali and India, O’Brien was inspired to create a brand rooted in artisan craft, femininity, and slow fashion. Named after her mother Cleobelle, the brand grew from a single […]
Ulla Johnson
Ulla Johnson: Feminine Elegance with Bohemian Flair Origins and Founding Ulla Johnson founded her eponymous label in 2000 in New York City, drawing inspiration from her global travels and an upbringing steeped in art and culture. With a background in anthropology, Johnson’s designs reflect a deep appreciation for craftsmanship, cultural heritage, and natural beauty. From its early days as a small […]
Fleur Du Mal
Luxury Meets Provocation: The Lingerie-Driven World of Fleur du Mal Origins and Founding Fleur du Mal was founded in 2012 by Jennifer Zuccarini in New York City. A former design director at Victoria’s Secret and co-founder of Kiki de Montparnasse, Zuccarini set out to create a luxury lingerie brand that could live beyond the bedroom. […]
Veronica Beard
Veronica Beard: Effortless Glamour with a Modern Edge Origins and Founding Veronica Beard was founded in 2010 by Veronica Miele Beard and Veronica Swanson Beard, two sisters-in-law who shared a vision to create versatile, stylish clothing for the modern woman. Based in New York City, the brand blends timeless tailoring with contemporary designs, offering pieces that transition seamlessly from day to night and work to […]
Frame
Denim to Daily Uniform: The Elevated Ease of FRAME Origins and Founding FRAME was founded in 2012 by Jens Grede and Erik Torstensson, two Swedish creatives based in London and Los Angeles. Initially launched as a denim brand, FRAME quickly gained traction for its focus on high-quality materials, tailored fits, and elevated basics. Inspired by […]
Dippin Daisys
Retro, Recycled, and Radiant: Dippin’ Daisy’s Feel-Good Swimwear Origins and Founding Dippin’ Daisy’s was founded in 2015 in Los Angeles by Elaine Tran with a mission to create fun, expressive swimwear that celebrates all bodies and embraces sustainability. Drawing inspiration from vintage prints and California beach culture, the brand quickly gained traction for its playful […]
Theory
Theory: Modern Tailoring for the Contemporary Professional Origins and Founding Theory was founded in 1997 by Andrew Rosen and Elie Tahari in New York City, with a vision to create tailored, comfortable clothing that bridges the gap between workwear and casualwear. The brand’s foundation was built on the innovative use of stretch fabrics, offering wearers both ease and elegance without compromising on style. From its inception, Theory […]
Pact
Everyday Essentials, Earth-First: Pact’s Ethical Approach Origins and Founding Pact was founded in 2009 in Boulder, Colorado, with a mission to create comfortable, organic clothing basics using sustainable practices. The brand started with simple cotton tees and underwear but quickly grew to include a full range of men’s, women’s, and children’s apparel—all made with organic […]
Free People
Bohemian Spirit, Free-Wheeling Style: The World of Free People Origins and Founding Free People began in the 1970s as a small boutique in West Philadelphia, created by Dick Hayne—who later went on to found Urban Outfitters. Relaunched in 2001 under the Urban Outfitters, Inc. umbrella, Free People was reimagined as a contemporary bohemian brand for […]