For Love & Lemons
For Love & Lemons: Whimsical Femininity with a Flirty Edge Origins and Founding For Love & Lemons was founded in 2011 by Gillian Rose Kern and Laura Hall in Los Angeles, California. Childhood best friends from Wyoming, the duo launched the brand with a vision of creating romantic, ultra-feminine clothing with a playful, rebellious twist. The brand quickly gained recognition for its signature lace dresses, […]
Malbon
Malbon Golf: Redefining Golf Apparel with a Modern Twist Origins Founded in 2017 by Stephen and Erica Malbon, Malbon Golf emerged in Los Angeles, California, with the mission to rejuvenate the sport of golf by blending it with contemporary culture. Stephen, with a background in creative arts and media, and Erica, co-founder of boutique spa The Now, combined their passions […]
Alemais
Alemais: Artisanal Craftsmanship Meets Ethical Luxury Origins and Founding Alemais was founded in 2020 by Lesleigh Jermanus, an Australian designer with over two decades of experience in the fashion industry, including roles at Zimmermann and Nicholas. Inspired by her love for art, culture, and the natural world, Jermanus launched Alemais to create a brand that fused traditional craftsmanship with contemporary […]
Tory Burch
All-American with a Twist: Tory Burch’s Global Classicism Origins and Founding Tory Burch launched her namesake brand in 2004 out of her Manhattan apartment, debuting with a collection of wearable, bohemian-preppy pieces. With early support from Oprah Winfrey and a strong DTC strategy, the brand became an overnight sensation—most notably with the iconic Reva ballet […]
Vivienne Westwood
Vivienne Westwood: The Rebel Queen of British Fashion Origins and Founding Vivienne Westwood, the iconic British fashion brand, was founded in the early 1970s by Vivienne Westwood and her then-partner Malcolm McLaren, manager of the Sex Pistols. Initially emerging from London’s punk scene, Westwood quickly established herself as a force for rebellion and innovation, using fashion as a vehicle for […]
The Kript
The Kript: Trend-Forward Fashion with a Global Edge Origins Established in 2014 by Adham Hatoum, The Kript began as a modest online boutique on social media platforms, aiming to make online shopping a more social and engaging experience. Originating from Beirut, Lebanon, the brand rapidly gained traction by curating and offering the latest fashion trends to a growing customer base. […]
Anine Bing
Anine Bing: Scandinavian Minimalism Meets Rock-and-Roll Edge Origins and Founding Anine Bing was founded in 2012 in Los Angeles, California, by Anine Bing, a Danish-born, Swedish-raised former model, singer, and blogger. Inspired by her love for classic wardrobe essentials and her experiences in both Scandinavian minimalism and California cool, Bing set out to create a brand that embodies effortless style with a rebellious edge. […]
Coach
Iconic Americana, Reinvented: Coach’s Playful Modern Legacy Origins and Founding Coach was founded in 1941 as a family-run leather goods workshop in New York City. Originally specializing in handcrafted wallets and handbags, the brand grew under the creative influence of Bonnie Cashin in the 1960s and became a household name in American luxury fashion. Known […]
Ganni
Ganni: Scandinavian Cool with a Playful Twist Origins and Founding Ganni was founded in 2000 in Copenhagen, Denmark, by Frans Truelsen, initially as a cashmere-focused label. In 2009, the brand underwent a transformative relaunch under Nicolaj Reffstrup and his wife, Ditte Reffstrup, who envisioned Ganni as a modern label that embodied Scandinavian simplicity while adding a bold, playful edge.Under their leadership, Ganni quickly evolved into a […]
Zadig & Voltaire
Rock ‘n’ Roll with Parisian Attitude: Zadig & Voltaire Origins and Founding Zadig & Voltaire was founded in 1997 by Thierry Gillier, grandson of Lacoste’s co-founder. Named after a Voltaire novella, the brand launched with a distinctly rebellious spirit—blending literary inspiration with modern rock ‘n’ roll style. From the start, Zadig & Voltaire positioned itself […]