Love Bonito
Asian-Inspired Confidence: The Modern Wardrobe of Love, Bonito Origins and Founding Love, Bonito began in Singapore in 2010 as a blog shop called BonitoChico, created by three friends—Rachel Lim, Viola Tan, and Velda Tan. What started as a side hustle evolved into one of Asia’s leading fashion brands, with a mission to empower women through […]
Residus
Residus: Scandinavian Simplicity with a Sustainable Soul Origins Residus was founded in 2017 in Stockholm, Sweden, by Elin Mohlander and Evalena Jonsson. Both founders brought extensive experience from the fashion industry and a shared vision to create a label that prioritizes ethical production, sustainability, and timeless design. Their mission was to offer women high-quality, long-lasting garments that align with modern values and aesthetics. Ownership […]
Helmut Lang
Helmut Lang: The Pioneer of Minimalist Fashion Origins and Founding Helmut Lang, the eponymous brand, was founded in 1986 by Helmut Lang, an Austrian designer known for his revolutionary approach to fashion. Emerging in a time dominated by excess and opulence, Lang introduced a minimalist aesthetic that redefined the industry. His designs focused on clean lines, innovative fabrics, and a subtle yet […]
Varley
Refined Performancewear: Varley’s Elevated Active Aesthetic Origins and Founding Varley was founded in 2015 by husband-and-wife duo Lara and Ben Mead, with headquarters in both London and Los Angeles. Blending the sophisticated style of London with the wellness-forward lifestyle of California, the brand was created to offer fashion-conscious women activewear that performs beautifully and looks […]
Versace
Versace: The Iconic Italian Fashion House Origins and Founding Versace, officially known as Gianni Versace S.r.l., is an Italian luxury fashion brand founded in 1978 by Gianni Versace. Born in Reggio Calabria, Italy, Gianni distinguished himself with innovative designs and a unique ability to combine classical art with contemporary fashion. His first boutique opened on Via […]
Donni
Donni: Effortless Comfort with a Chic Edge Origins and Founding Donni was founded in 2009 by Alyssa Wasko, who began making cozy scarves as a personal project after the passing of her father. What started as a way to find comfort soon evolved into a full-fledged fashion brand, known for its versatile, elevated basics that blend relaxed comfort with effortless style. Rooted in Los Angeles, Donni […]
Naked Cashmere
Bare Luxury: Naked Cashmere’s Soft Power Origins Founded in 2016 by husband-and-wife duo Bruce and Leslie Gifford, Naked Cashmere emerged as a direct-to-consumer brand specializing in luxury cashmere. Leveraging their extensive experience in the fashion industry, the Giffords aimed to offer high-quality, ethically sourced cashmere products directly to consumers, eliminating traditional retail markups. Ownership Initially privately […]
Frankies Bikinis
Frankies Bikinis: Playful Swimwear Meets Effortless Luxury Origins and Founding Frankies Bikinis was founded in 2012 by Francesca Aiello, a young entrepreneur from Malibu, California. Inspired by her coastal upbringing and a desire to create stylish yet comfortable swimwear, Aiello began designing bikinis that reflected the laid-back elegance of Malibu’s beach culture. Initially a personal project, Frankies Bikinis […]
L’Agence
L’AGENCE: Effortless Parisian Style with a Californian Edge Origins and Founding L’AGENCE was founded in 2008 in Los Angeles, California, with a vision to blend classic French elegance with the laid-back lifestyle of California. The brand was created by Jeff Rudes, the denim industry veteran and co-founder of J Brand, who sought to offer a refined, sophisticated wardrobe for modern women.From its inception, […]
Aligne
Aligne: Contemporary Womenswear with Timeless Appeal Origins and Founding Aligne is a London-based womenswear brand that focuses on effortless, modern design with an emphasis on clean lines, structured tailoring, and timeless silhouettes. Founded with the idea of creating versatile, fashion-forward pieces, Aligne has quickly become a favorite for those who appreciate refined yet wearable wardrobe staples. The brand’s ethos centers on elevated everyday dressing, […]