Off White
Off-White: Redefining Streetwear with High-Fashion Edge Origins and Founding Off-White was founded in 2012 by Virgil Abloh, a multidisciplinary designer and creative visionary. Based in Milan, Italy, Off-White was conceived as a brand that blurred the lines between streetwear and luxury, combining urban aesthetics with high-fashion influences. The brand’s name, “Off-White,” represents a conceptual space between black and white, reflecting Abloh’s approach […]
Filippa K
Filippa K: Scandinavian Minimalism and Sustainable Elegance Origins and Founding Filippa K was founded in 1993 in Stockholm, Sweden, by Filippa Knutsson and Patrik Kihlborg. Born out of Knutsson’s desire to create a brand that prioritized simplicity, functionality, and timeless design, Filippa K became a pioneer in Scandinavian minimalism. The brand’s ethos revolves around creating versatile wardrobe staples that emphasize quality over quantity, offering […]
Rag & Bone
rag & bone: Urban Sophistication with a British-American Twist Origins Established in 2002 in New York City by Marcus Wainwright and Nathan Bogle, rag & bone was created to blend British tailoring with modern design. The brand quickly gained recognition for its commitment to craftsmanship and urban aesthetic. Ownership In 2024, Guess?, Inc. and WHP Global acquired rag & bone, with Guess? taking over operational assets and both […]
Jenni Kayne
Jenni Kayne: Effortless California Living Origins Jenni Kayne founded her namesake brand in 2002 in Los Angeles, California at just 19 years old. Inspired by the relaxed yet refined style of California living, Kayne envisioned a brand that would capture the essence of West Coast minimalism through timeless, versatile pieces. Drawing from her deep appreciation for natural fabrics and simple […]
Arket
Modern Basics with Nordic Cool: Arket’s Refined Essentials Origins and Founding Arket was launched in 2017 by the H&M Group as a premium lifestyle concept focused on modern essentials, sustainability, and timeless design. Headquartered in Stockholm, Arket was created to offer high-quality fashion, accessories, and home goods in one elevated, minimalist destination inspired by Scandinavian […]
Mulberry
Mulberry: British Craftsmanship Meets Modern Heritage Origins Founded in 1971 by Roger Saul and his mother Joan in Somerset, England, Mulberry began as a family-run business specializing in leather goods. The brand’s name was inspired by the mulberry trees Saul passed on his way to school.Initially producing buckled leather belts, Mulberry quickly expanded into handbags and accessories, establishing itself as a quintessentially British […]
Reformation
Reformation: Sustainable Fashion with California Cool Origins and Founding Reformation was founded in 2009 by Yael Aflalo in Los Angeles, California, with a mission to combine sustainability with trend-driven design. Initially focused on upcycling vintage clothing, the brand quickly expanded into creating eco-friendly collections that embody effortless, California-inspired style. Reformation’s philosophy, “Being naked is the #1 most sustainable option. We’re #2,” reflects its commitment to […]
By Far
Nostalgic Cool, Reimagined: By Far’s Modern Vintage Vibe Origins and Founding By Far was founded in 2016 by twin sisters Valentina and Sabina Hadzhiev and their best friend Denitsa Bumbarova in Sofia, Bulgaria. The brand began as a niche accessories label focused on ‘90s-inspired handbags and minimal leather shoes. Named after their children’s initials (By […]
Dior
Dior: The Icon of French Elegance and Timeless Luxury Origins and Founding Christian Dior founded his eponymous fashion house in 1946 in Paris, France, with the financial backing of entrepreneur Marcel Boussac. Dior’s debut collection in 1947, famously known as the “New Look,” revolutionized post-war fashion with its emphasis on feminine silhouettes, featuring cinched waists, full skirts, and luxurious fabrics. The New Look celebrated […]
& Other Stories
& Other Stories: A Global Tapestry of Feminine Fashion Origins & Other Stories was launched in 2013 as part of the H&M Group, with the vision of offering a diverse range of women’s fashion that encourages personal storytelling through style. The brand debuted with seven stores in major cities including Barcelona, Berlin, Copenhagen, London, Milan, Paris, and Stockholm, and has since expanded to over 50 stores […]