Diesel
Diesel: The Icon of Rebel Denim and Unconventional Fashion Origins and Founding Diesel was founded in 1978 by Renzo Rosso in Molvena, Italy, with a vision to create high-quality, alternative denim that challenged the conventions of fashion. The name “Diesel” was chosen for its global appeal and its symbolic connection to energy and innovation. Rosso’s pioneering spirit and desire to create […]
Monday Swimwear
Swimwear for Every Shape: Monday Swimwear’s Confidence-First Approach Origins and Founding Monday Swimwear was founded in 2014 by influencers Natasha Oakley and Devin Brugman, best known for their viral blog A Bikini A Day. Frustrated by the lack of flattering, curve-conscious swimwear on the market, the duo set out to create a brand that championed fit, […]
Sir the Label
Sir the Label: Effortless Elegance Inspired by the Australian Lifestyle Origins Established in 2014 by Nikki Campbell and Sophie Coote in Sydney, Australia, Sir the Label was created to fill a gap in the market for minimal wardrobe staples that capture the spirit of the Australian lifestyle. Ownership Sir the Label is a privately owned company, with founders Nikki Campbell and Sophie Coote […]
Slate Swim
Sleek, Sexy, and Sculpted: Slate Swim’s Poolside Minimalism Origins and Founding Slate Swim was founded in 2017 by founder and designer Morgan Curtis with a mission to redefine swimwear through sleek minimalism and editorial-worthy cuts. Inspired by modern architecture and neutral palettes, Slate Swim emerged as a luxury swim label designed to empower women through […]
Dion Lee
THIS BRAND IS NO LONGER ACTIVE Founding and Vision Dion Lee, an Australian designer, founded his eponymous fashion brand in 2009. Known for its innovative designs and architectural precision, the brand quickly gained recognition both in Australia and internationally. Dion Lee’s vision is to merge traditional tailoring with experimental construction techniques, creating garments that are […]
Staud
Downtown It-Girl to Global Favorite: The Rise of Staud Origins and Founding Staud was founded in 2015 in Los Angeles by Sarah Staudinger and George Augusto. At a time when minimalist basics were dominating the fashion landscape, Staud launched as a colorful, vintage-inspired alternative for women who wanted to dress with a sense of joy […]
Christopher Esber
Christopher Esber: Redefining Modern Minimalism Origins and Founding Christopher Esber founded his eponymous label in 2010 in Sydney, Australia. With a background in tailoring and a deep understanding of fabric manipulation, Esber developed a unique design philosophy that marries clean, architectural lines with unexpected details. The brand’s ethos is rooted in creating clothing that feels […]
House of CB
House of CB: Sculpted Glamour for the Modern Muse Origins Founded in 2010 by then 17-year-old Conna Walker, House of CB (short for “Celeb Boutique”) began as an eBay venture reselling ready-made pieces. With a £3,880 loan from her father, Walker transformed her side hustle into a fashion empire, designing clothing that accentuates the hourglass silhouette. Headquartered […]
Emily Watson
Emily Watson: Subversive Swimwear with a Demi-Couture Edge Origins Founded in 2020 by Australian designer Emily Watson, the brand quickly carved a niche for itself within Melbourne’s contemporary fashion scene. After graduating from RMIT University, Watson established her namesake label in a Brunswick-based studio, channeling a love of sculptural form and playful nostalgia into a […]
ARK Swimwear
Elevated Essentials: The Refined Swimwear of ARK Origins and Founding ARK Swimwear was founded in Sydney, Australia in 2016 with a clear mission: to create high-quality, timeless swimwear essentials that prioritize fit, function, and subtle sophistication. Frustrated by fast fashion and trend-driven designs, the brand launched with a core collection of minimalist pieces that flatter […]