Ganni
Ganni: Scandinavian Cool with a Playful Twist Origins and Founding Ganni was founded in 2000 in Copenhagen, Denmark, by Frans Truelsen, initially as a cashmere-focused label. In 2009, the brand underwent a transformative relaunch under Nicolaj Reffstrup and his wife, Ditte Reffstrup, who envisioned Ganni as a modern label that embodied Scandinavian simplicity while adding a bold, playful edge.Under their leadership, Ganni quickly evolved into a […]
Simkhai
Sensual Structure: Inside the World of Simkhai Origins and Founding Simkhai was founded in 2010 by Jonathan Simkhai in New York City. A Parsons graduate, Simkhai set out to design garments that merged architectural tailoring with a sensual, body-forward perspective. Early collections focused on elevated basics with unexpected cutouts, sleek textures, and modern femininity. The […]
Asta Resort
Asta Resort: Contemporary Resortwear with European Elegance Origins Founded in 2021 by sisters Helena and Jasmine Ammitzboell, Asta Resort is a Los Angeles-based brand with roots in Sydney, Australia, and Copenhagen, Denmark. The brand began as an artistic project focusing on resort wear, drawing inspiration from the sisters’ multicultural upbringing and travels. Ownership Asta Resort is a privately owned company, led by its founders […]
Miaou
Miaou: Curve-Embracing Cool-Girl Aesthetic Origins Founded in 2016 by Alexia Elkaim in Los Angeles, Miaou began with the quest to create the perfect-fitting pants inspired by vintage silhouettes. The brand quickly expanded into a full ready-to-wear line, emphasizing inclusivity and body positivity. Ownership Miaou is a privately held company, with Alexia Elkaim serving as the creative director and driving force […]
Dolce & Gabbana
Dolce & Gabbana: The Masters of Italian Glamour Origins and Founding Dolce & Gabbana was founded in 1985 by Domenico Dolce and Stefano Gabbana in Milan, Italy. The duo, who first met while working at a fashion house, launched their eponymous label to celebrate the allure of Italian heritage, Mediterranean culture, and the sensuality of femininity. Their debut collection, showcased in 1985, established […]
Are You Am I
ARE YOU AM I: Minimalism Meets Modern Femininity Origins Founded in 2014 by fashion blogger Rumi Neely, ARE YOU AM I emerged as a response to the lack of elevated, thoughtfully designed basics in the fashion market. Drawing from her experience with her blog, Fashion Toast, Neely sought to create a brand that encapsulated her personal style—minimalist, […]
Same Los Angeles
Same Los Angeles: Luxe Swimwear with a Modern Edge Origins and Founding Same Los Angeles, often stylized as SAME LA, was founded by Shea Marie, a multi-talented influencer, designer, and creative force in the fashion industry. Established in 2017, the brand emerged from Shea’s vision of creating swimwear that blends luxury and versatility, designed to feel just as fashionable […]
Los Angeles Apparel
The Basics—But Better: Los Angeles Apparel’s Gritty Essentials Origins and Founding Los Angeles Apparel was founded in 2016 by Dov Charney, the controversial former CEO of American Apparel. After parting ways with his original company, Charney started over with a new mission: ethically manufactured basics made in downtown L.A., with complete vertical integration and transparency […]
Prada
Prada: The Pinnacle of Italian Luxury and Avant-Garde Fashion Origins and Founding Prada was established in 1913 by Mario Prada in Milan, Italy, as a luxury leather goods shop specializing in handbags, trunks, and accessories. Known for its exceptional craftsmanship and high-quality materials, the brand quickly became a favorite of the Italian elite. Prada’s global reputation soared after Mario’s granddaughter, Miuccia Prada, took over […]
Zimmermann
Zimmermann: Effortless Femininity and Modern Romance Origins and Founding Zimmermann was founded in 1991 by sisters Nicky and Simone Zimmermann in Sydney, Australia. Initially starting with a line of sophisticated swimwear, the brand quickly expanded into ready-to-wear collections that celebrate femininity, intricate detailing, and a modern sense of romance.The Zimmermann sisters brought a fresh perspective […]