Isabel Marant
Isabel Marant: Effortless Parisian Cool Origins Isabel Marant launched her eponymous brand in 1994 in Paris, France. Raised by a French father and a German mother, Marant’s fashion journey began at a young age when she started altering her own clothes. After studying at the prestigious Studio Berçot fashion school in Paris, she initially gained recognition for her jewelry and […]
Diesel
Diesel: The Icon of Rebel Denim and Unconventional Fashion Origins and Founding Diesel was founded in 1978 by Renzo Rosso in Molvena, Italy, with a vision to create high-quality, alternative denim that challenged the conventions of fashion. The name “Diesel” was chosen for its global appeal and its symbolic connection to energy and innovation. Rosso’s pioneering spirit and desire to create […]
MCM
MCM: Iconic Luxury with a Modern Edge Origins and Founding MCM (Modern Creation München) was founded in 1976 in Munich, Germany, by Michael Cromer, a visionary who sought to redefine luxury with a focus on bold design and exceptional craftsmanship. The brand’s initials not only stand for its name but also reflect its ethos of creating products for the modern, global traveler. […]
AYR
Timeless, Tailored, and Totally Chill: The Year-Round Appeal of AYR Origins and Founding AYR—short for All Year Round—was founded in 2014 by Maggie Winter, Jacqueline Cameron, and Max Bonbrest. Originally incubated by Bonobos, AYR launched as a women’s label that rejected fast fashion in favor of elevated essentials. With a mission to create versatile, seasonless clothing […]
Outerknown
Outerknown: Laid-Back Style with a Coastal Influence Origins and Founding Outerknown was founded in 2015 by Kelly Slater, an 11-time world surfing champion, and John Moore, a designer known for his work in surf and lifestyle fashion. The brand was born out of a desire to create timeless, versatile clothinginspired by coastal living while focusing on high-quality craftsmanship.Outerknown blends California-cool aesthetics with a modern, relaxed attitude, […]
Alexander McQueen
Alexander McQueen: Dark Romanticism and Avant-Garde Mastery Origins and Founding Alexander McQueen, the iconic British luxury fashion house, was founded in 1992 by Lee Alexander McQueen, a designer celebrated for his uncompromising creativity and boundary-pushing designs. After honing his craft at Savile Row, where he mastered tailoring, McQueen brought his visionary aesthetic to the fashion world, merging dark romanticism with avant-garde innovation.The brand became renowned […]
Kiel James Patrick
Coastal Preppy with Americana Charm: The World of Kiel James Patrick Origins and Founding Kiel James Patrick was founded in 2008 in Rhode Island by Kiel Patrick James and Sarah Vickers. What started as a handcrafted bracelet company inspired by coastal New England traditions quickly evolved into a full lifestyle brand offering apparel, footwear, and […]
Burberry
Burberry: The Quintessential British Luxury Brand Origins and Founding Burberry was founded in 1856 by Thomas Burberry, a 21-year-old draper’s apprentice, in Basingstoke, England. Originally established as an outerwear company, Burberry gained fame for its invention of gabardine, a weatherproof and breathable fabric that revolutionized rainwear. The brand’s functional yet elegant designs quickly became a staple for explorers, military personnel, […]
Rowing Blazers
Rowing Blazers: A Contemporary Take on Classic Preppy Style Origins and Founding Rowing Blazers was founded in 2017 by Jack Carlson, a former U.S. national rowing team member and archaeologist. Drawing inspiration from his experience in rowing and his fascination with the traditions of collegiate and athletic blazers, Carlson sought to create a brand that celebrated the heritage of preppy […]
Sezane
French Girl Favorite: The Effortless Charm of Sézane Origins and Founding Sézane was launched in 2013 by Morgane Sézalory in Paris as France’s first online-born fashion brand. What began as a curated vintage e-shop evolved into a full-scale label known for infusing effortless Parisian charm into ready-to-wear. With a strong digital-first approach and focus on […]