Paris meets Rodeo Drive as Casablanca makes its long-awaited American debut in Beverly Hills.
If there were ever a brand built for a palm-lined L.A. fantasy, it’s Casablanca. Known for its dreamy, pastel-slicked prints, après-sport glamour, and unapologetically luxe aesthetic, the Parisian label has officially opened its first U.S. flagship store—right in the heart of Beverly Hills.
Located on iconic North Rodeo Drive, the boutique blends founder Charaf Tajer’s signature jet-set nostalgia with West Coast ease. The Casablanca store offers a curated, sun-drenched extension of the brand’s Parisian roots.
A Boutique That Feels Like a Postcard
The 2,600-square-foot space is less store, more architectural love letter to leisure. Designed in partnership with architecture studio La Mode en Images, the interior is bathed in white lacquer, chrome accents, sculptural forms, and lush greenery—a blend of 1930s Miami modernism and vintage Moroccan charm. It’s Casablanca’s visual identity, bottled.
On the racks? The Spring/Summer 2025 collection, including silk resort shirts, tailored tennis whites, checkerboard denim, and crystal-fringed accessories—all pieces that feel just as home in the hills as they do at Hôtel du Cap.
A Strategic Move into the U.S. Market
While Casablanca has been a quiet obsession among fashion insiders, sneakerheads, and Formula 1 fans for years, the brand’s move into physical U.S. retail signals a major step forward. With a growing American fanbase and stockists like SSENSE, Mr Porter, and Matches already in play, the Beverly Hills store is Casablanca’s chance to meet its dream customer—IRL.
“The energy in Los Angeles perfectly matches the essence of Casablanca: beauty, nature, and elegance,” says Tajer. “It was time we created a space here that reflected that spirit.”
The Celeb Stamp of Approval
From Timothée Chalamet to Gigi Hadid, Casablanca’s silk sets and statement outerwear have been regulars on red carpets, and post-match photo ops. With its new Beverly Hills location, expect to see even more of the brand on L.A.’s most stylish men and women—especially as luxury leans further into leisure and “quiet opulence” gets a technicolor twist.
The Takeaway: Casablanca Just Claimed Its Corner of California Cool
The French-Moroccan label has long dressed the global traveler. Now, it’s dressing the California dreamer, too. Whether you’re stopping in for a printed silk shirt or just to soak in the vibes, Casablanca’s Rodeo Drive flagship is a must-visit for anyone living life in color.
📍Casablanca Beverly Hills
Location: 469 North Canon Drive, Beverly Hills, CA
Open: SUMMER 2025
Shop Online: casablancaparis.com
