With Jéan: The Modern Wardrobe’s Romantic Muse
Origins and Founding
With Jéan was founded in 2017 by Australian designers Sami Lorking-Tanner and Evangelie Smyrniotakis. The name “With Jéan” reflects the brand’s concept of creating clothing that can be styled with jeans—a wardrobe essential they view as the ultimate staple. Drawing inspiration from vintage aesthetics and European romanticism, the brand quickly gained popularity for its effortlessly chic designs and wearable versatility.
Ownership and Leadership
Sami Lorking-Tanner and Evangelie Smyrniotakis continue to oversee With Jéan, driving its creative vision and ensuring the brand’s authenticity. Their hands-on approach has allowed With Jéan to maintain a strong connection to its audience while growing into a globally recognized label.
Aesthetic and Notable Pieces
With Jéan’s aesthetic is rooted in playful femininity and vintage-inspired charm. The brand is best known for its corset tops, ruched dresses, and printed blouses, all designed with a focus on flattering cuts and unique details. Its use of lightweight fabrics, delicate floral prints, and vibrant color palettes evokes a sense of carefree sophistication.
Key pieces include the Andy Dress, a ruched mini dress with puffed sleeves, and the Coco Corset, a structured top that combines a vintage silhouette with modern styling. The brand frequently experiments with bold prints, such as checkerboards and whimsical florals, ensuring its collections feel fresh and distinct.
With Jéan’s pieces are designed for versatility, making them suitable for both casual outings and elevated occasions. This duality has contributed to its widespread appeal among young, style-conscious consumers.
Legacy and Influence
With Jéan has redefined contemporary femininity, offering pieces that blend vintage inspiration with a modern sensibility. Its ability to create Instagram-worthy designs that translate seamlessly into real life has made it a favorite among influencers and fashion enthusiasts. The brand’s focus on accessibility and versatility has influenced the rise of affordable luxury, where quality and style are prioritized without excessive price tags.
With Jéan also promotes ethical practices, including the use of small-scale production and a commitment to mindful sourcing. This approach aligns with the growing consumer demand for responsible fashion, further enhancing its appeal.
Famous Fans and Cultural Impact
With Jéan has garnered a devoted following among celebrities, influencers, and tastemakers. Bella Hadid, Kendall Jenner, and Emma Chamberlain have all been spotted wearing the brand’s iconic pieces, cementing its status as a must-have label for young trendsetters. The brand’s presence on social media, especially Instagram, has amplified its reach, with its designs frequently featured in stylized shoots and everyday street style looks.
Redefining Everyday Romance
With Jéan has mastered the art of making vintage-inspired fashion feel modern and accessible. By offering designs that balance playful femininity with practical wearability, the brand has become a symbol of contemporary romanticism. Under the leadership of its founders, With Jéan continues to inspire wardrobes around the world, proving that fashion can be both timeless and effortlessly cool.
