Origins
Vitamin A was founded in 2000 by California native Amahlia Stevens with a mission to bring a modern, feminine aesthetic to swimwear and beach lifestyle pieces. Stevens’s background in design—including time spent at brands like Patagonia—informed her emphasis on both style and ethical production.
Ownership
Vitamin A remains a privately held, independent brand based in California. The company maintains design and production operations locally, reflecting its commitment to quality and mindful manufacturing practices.
Aesthetic
The brand offers swimwear and beachwear that blend clean silhouettes, flattering fits, and timeless Californian beach style. Pieces range from figure-enhancing one-pieces to versatile bikini separates, and extend into beachwear such as loose cover-ups, linen pieces, and sarongs—all designed to transition effortlessly from shore to city. Vitamin A balances relaxed, effortless ease with refined detailing and signature colors that evoke its coastal roots.
Signature Pieces
- Underwire and Bandeau One-Piece Swimsuits – Sculpted fits with classic lines.
- Bikini Separates – Mix-and-match tops and bottoms in flattering cuts.
- EcoRib and EcoLux Fabric Styles – Sustainable ribbed and luxe knit swim fabrics.
- Cover-Ups and Beachwear Dresses – Lightweight layers in linen and organic cotton.
- Sarongs and Caftans – Versatile beach pieces that double as resortwear.
Legacy
Since its launch, Vitamin A has become known as a pioneer in sustainable swimwear, notably introducing recycled-fiber swim fabrics and producing a large portion of its collection in Southern California. The brand’s approach marries ethical production with contemporary design and California iconography.
Famous Fans
While not marketed primarily through celebrity endorsements, Vitamin A has been worn by style figures and featured in fashion editorials emphasizing chic, eco-minded beachwear.
The Future
Vitamin A continues to innovate in sustainable materials and expand its beach and resort offering. The brand is likely to deepen its presence in both direct-to-consumer channels and select retail environments, while staying true to its ethos of style, comfort, and environmental awareness.
