Founding and Vision
Varley, founded by Ben and Lara Mead in 2015, redefines activewear by combining high-performance functionality with sophisticated design. Based in both Los Angeles and London, Varley aims to create versatile pieces that transition seamlessly from the gym to everyday life. The founders envisioned a brand that caters to modern women who value both style and performance in their workout attire.
Design Philosophy
Performance and Style
Varley’s design philosophy revolves around merging performance with style. The brand uses innovative fabrics and cutting-edge technology to ensure that each piece enhances athletic performance while maintaining a chic, stylish appearance. This approach allows women to feel confident and look great, whether they’re working out or running errands.
Attention to Detail
Varley is committed to meticulous attention to detail. From the choice of fabrics to the fit and finish of each garment, every element is carefully considered to provide the best possible experience for the wearer. This dedication to quality and detail sets Varley apart in the competitive activewear market.
Famous Pieces
Let’s Move Leggings
One of Varley’s most popular items is the Let’s Move Leggings. These leggings are designed with a high waistband and four-way stretch fabric, providing exceptional comfort and support during any activity. Their sleek design and variety of patterns make them a favorite among fitness enthusiasts and fashion-forward individuals alike.
Vine Pullover
The Vine Pullover is another standout piece from Varley. This versatile top features a relaxed fit and soft, breathable fabric, making it perfect for layering. Its stylish design ensures that it can be worn both during workouts and as part of a casual outfit, exemplifying Varley’s blend of performance and elegance.
Celebrity Endorsements
Influential Fans
Varley has attracted a number of influential fans, including celebrities and fitness influencers. Stars like Gigi Hadid, Hailey Bieber, and Kendall Jenner have been spotted wearing Varley’s designs. These high-profile endorsements have significantly boosted the brand’s visibility and appeal, showcasing its stylish and functional pieces to a global audience.
Social Media Presence
In addition to celebrity endorsements, Varley has built a strong presence on social media. The brand collaborates with top fitness influencers to reach a broader audience, highlighting the versatility and performance of its pieces. These partnerships often feature exclusive collections and innovative marketing campaigns, further enhancing Varley’s reputation.
Product Range
Activewear Essentials
Varley offers a comprehensive range of activewear essentials, including sports bras, leggings, tops, and jackets. Each piece is designed to provide maximum comfort and support, utilizing advanced fabrics and thoughtful design elements. The brand’s commitment to quality ensures that every item is built to perform and last.
Athleisure and Lifestyle
Beyond activewear, Varley also features a selection of athleisure and lifestyle pieces. From cozy sweatshirts to stylish outerwear, these items are designed to complement the activewear line and provide a cohesive, stylish look for everyday wear. The brand’s athleisure pieces maintain the same focus on quality and design, ensuring that they can be worn both during workouts and in casual settings.
Cultural Impact
Redefining Activewear
Varley has played a significant role in redefining activewear by elevating it with stylish and sophisticated designs. The brand’s innovative approach has challenged traditional notions of workout attire, making it fashionable and versatile. Varley’s influence extends beyond fitness, impacting broader fashion trends and encouraging a more integrated approach to style and performance.
Building a Community
Varley is dedicated to building a community around its brand. The company actively engages with its customers through social media, events, and collaborations, fostering a sense of connection and shared values. This focus on community helps to strengthen the brand’s identity and loyalty among its followers.
Conclusion
Varley stands out in the activewear market for its unique blend of performance and elegance. Since its inception, the brand has consistently delivered high-quality, stylish pieces that cater to modern, active women. With its commitment to innovation and design, Varley continues to set trends and redefine the standards for activewear and athleisure.
