Founding and Vision
Splits59, founded in 2008 by Jonathan Schwartz and Keith Peterson in Los Angeles, is a premium activewear brand designed for women who seek both style and performance in their workout gear. The brand’s name is inspired by the feeling of pushing yourself to the limits—”splitting seconds” to achieve your best. Splits59 blends high-performance fabrics with sleek, fashion-forward designs, offering activewear that transitions seamlessly from the gym to daily life. The brand’s vision is to empower women through activewear that not only enhances performance but also makes them feel confident and stylish.
Design Philosophy
Performance Meets Fashion
Splits59’s design philosophy centers around creating activewear that is as functional as it is stylish. The brand uses innovative, high-performance fabrics that offer support, moisture-wicking properties, and stretch to ensure maximum comfort during workouts. At the same time, the designs feature modern, minimalist aesthetics with bold lines and flattering silhouettes. This combination of fashion and function sets Splits59 apart, making it a go-to for women who want workout gear that looks as good as it performs.
Versatility and Comfort
In addition to its focus on performance, Splits59 emphasizes versatility and comfort. The brand’s pieces are designed to be worn both in and out of the gym, offering sleek, athleisure-inspired looks that can easily transition from workout to casual outings. Splits59’s leggings, tops, and bras are crafted with comfort in mind, ensuring that women can move freely while feeling supported. The brand’s approach to blending activewear with everyday style allows women to feel effortlessly chic, no matter the occasion.
Famous Pieces
The Airweight Leggings
One of Splits59’s standout pieces is the Airweight Leggings, made from the brand’s signature lightweight fabric. These leggings are known for their soft, second-skin feel, making them ideal for low-impact activities such as yoga or pilates, as well as casual wear. The Airweight Leggings have become a favorite among women who seek comfort, performance, and style in their workout gear.
The Raquel High Waist Legging
Another popular item is the Raquel High Waist Legging, which features a supportive, high-rise fit that flatters the body while providing compression. Made with moisture-wicking fabric, the Raquel Legging is designed to keep you cool and comfortable during high-intensity workouts. The sleek, minimalist design makes it versatile enough for both athletic and everyday wear, making it one of the brand’s bestsellers.
Celebrity Endorsements
Influential Fans
Splits59 has gained a strong following among celebrities and fitness influencers who appreciate the brand’s blend of performance and style. Notable figures such as Gwyneth Paltrow, Gigi Hadid, and Chrissy Teigen have been seen wearing Splits59 pieces, highlighting the brand’s appeal in both the fitness and fashion worlds. The brand’s minimalist, sleek designs resonate with those who value functional, stylish activewear that fits into a busy, active lifestyle.
Popular in Fitness Circles
Splits59 is widely worn by fitness trainers, athletes, and yoga instructors who seek high-performance activewear that allows them to move freely while looking polished. The brand’s presence in fitness communities has helped build its reputation as a leader in luxury activewear, with many professionals choosing Splits59 for its durable, high-quality fabrics and flattering fits.
Product Range
Activewear
Splits59 offers a wide range of activewear, including leggings, sports bras, tanks, shorts, and jackets. Each piece is designed with performance in mind, utilizing moisture-wicking, four-way stretch, and compression fabrics that enhance comfort and functionality. The brand’s activewear collections are designed to cater to a variety of activities, from high-intensity interval training (HIIT) to yoga and athleisure.
Athleisure
Beyond performance-driven activewear, Splits59 offers a range of athleisure pieces that are perfect for everyday wear. This includes comfortable hoodies, joggers, and relaxed-fit tanks that are designed for post-workout or casual wear. Splits59’s athleisure line reflects the brand’s commitment to versatility, offering pieces that combine sporty elements with modern, chic designs.
Sustainable Collections
Splits59 has also made strides in sustainability, incorporating eco-friendly fabrics and responsible production practices in some of its collections. The brand’s sustainable pieces are crafted from recycled materials, reflecting its commitment to reducing its environmental impact while maintaining the high-performance quality its customers expect.
Cultural Impact
Redefining Women’s Activewear
Splits59 has played a key role in redefining the women’s activewear market by offering high-performance gear that doesn’t compromise on style. The brand’s innovative fabrics, combined with sleek, minimalist designs, have helped change the perception of workout clothing from purely functional to fashion-forward. Splits59’s focus on creating elevated, stylish activewear has resonated with women who want to look and feel good during their workouts, leading the way for the rise of luxury athleisure.
Embracing the Athleisure Movement
As athleisure continues to dominate fashion, Splits59 has embraced this movement by creating versatile pieces that can transition seamlessly from the gym to everyday life. The brand’s blend of performance-driven design and chic, wearable aesthetics has contributed to the widespread popularity of athleisure, influencing how women dress for both fitness and casual settings.
Conclusion
Splits59 stands out in the activewear industry for its ability to combine high-performance fabrics with sleek, modern designs that cater to both fitness enthusiasts and fashion-conscious women. With its emphasis on versatility, comfort, and style, the brand continues to be a leader in the luxury activewear market. Splits59’s commitment to empowering women through functional, stylish apparel ensures that it remains a favorite among those seeking activewear that performs as well as it looks.
