Vacation State of Mind: Soludos’ Playful Escapewear
Origins and Founding
Soludos was founded in 2010 by Nick Brown in New York City, inspired by the traditional Spanish espadrilles he remembered wearing during summers on the Mediterranean coast. The brand started as a simple espadrille label and has since evolved into a full lifestyle brand offering travel-ready footwear, accessories, and apparel that capture a laid-back, sunshine-filled spirit.
Ownership and Leadership
Nick Brown remains at the helm of Soludos, guiding its creative direction and brand voice with an emphasis on feel-good fashion, ethical sourcing, and casual luxury. Soludos is independently owned and known for its cheerful storytelling and community-driven collaborations.
Aesthetic and Design Language
Soludos blends effortless comfort with sunny optimism. The brand’s look is casual and whimsical—embroidered slip-ons, raffia platforms, vacation shirts, and dreamy sandals that feel made for poolside lounging or Riviera escapes. Materials are natural and breathable (cotton, jute, linen, leather), and motifs often include fruit, suns, waves, and witty slogans. Soludos’ aesthetic is grounded in versatility, making each piece wearable in the city, on a yacht, or at a beach bar.
Notable Pieces
- Original Espadrilles – Lightweight canvas slip-ons with hand-stitched soles and playful embroidery.
- Yumi Platform Sandals – Raffia or leather platforms with cushioned footbeds and vacation-ready flair.
- Linen Vacation Shirts – Button-ups in soft, airy linen with breezy silhouettes and subtle prints.
- Ibiza Slide – A minimalist leather slide that goes with everything from dresses to swimwear.
- Puffy Braided Heels – Chunky braided straps on block heels for dressier warm-weather looks.
Famous Fans
- Reese Witherspoon
- Jessica Alba
- Emma Roberts
- Kendall Jenner
- Travel bloggers and laidback luxury influencers
The Future
Soludos is expanding into resortwear and travel-friendly apparel while doubling down on natural materials, comfort technology, and playful design. With new capsule drops and collaborations, the brand continues to embody that carefree, vacation-state-of-mind lifestyle—one step at a time.
