Soft Goat: Swedish Cashmere with a Modern Edge
Origins
Founded in 2011 by Stephanie Bergström and Erik Magnuson, Soft Goat emerged from a desire to offer high-quality cashmere knitwear at accessible prices. The idea was sparked during a dinner conversation about the high cost of cashmere, leading to the creation of a brand that combines luxury with affordability.
Ownership
Soft Goat is a privately held company, with its founders actively involved in its operations and creative direction.
Aesthetic
The brand epitomizes Scandinavian minimalism, offering timeless designs with subtle twists. Their collections feature a range of textures, including brushed, cable, rib, and boucle knits, all crafted from 100% OEKO-TEX® certified cashmere. High Quality Knitwear | Soft Goat
Signature Pieces
- Crewneck and Turtleneck Sweaters: Classic staples available in various colors and textures.
- Cardigans and V-Necks: Versatile layering pieces that combine comfort with style.
- Loungewear Sets: Coordinated ensembles that bring luxury to everyday wear.
- Accessories: Including scarves and beanies, perfect for adding a touch of elegance.
Retail Presence
Soft Goat operates primarily through its official website, offering international shipping. The brand also engages with its community via social media platforms.
The Future
Soft Goat continues to focus on sustainability and quality, aiming to expand its global presence while maintaining its commitment to timeless design and ethical production practices.
