Trendy, Accessible, and Made to Be Worn: The World of SNDYS
Origins and Founding
SNDYS (pronounced “Sundays”) was launched in Sydney, Australia in the mid-2010s by two sisters with a shared passion for effortless, trend-led fashion. Born from the sunny lifestyle of Bondi Beach but designed for urban versatility, the brand quickly gained a cult following for its wearable silhouettes, on-trend colorways, and affordable price point.
Ownership and Leadership
Still operated by its original founders, SNDYS is an independent, female-led fashion label with a hands-on approach to styling, drops, and influencer collaborations. The brand thrives online with a strong social media presence and is stocked on major platforms like Revolve and White Fox.
Aesthetic and Design Language
SNDYS is all about minimal cuts with maximal styling potential. The brand blends effortless Australian cool with global fashion trends—think structured blazers paired with corset tops, ruched bodycon minis, and clean monochrome sets. Its pieces are often designed as day-to-night staples: simple enough for everyday, styled enough for rooftop cocktails. With a strong focus on form-fitting silhouettes and seasonal palettes (neutrals, chocolate brown, sage green), the aesthetic is sleek, youthful, and always a little sexy.
Notable Pieces
- The Arlo Set – A two-piece skirt and crop combo with tie details, perfect for events or vacations.
- The Zayla Maxi – A sculpted, ruched one-shoulder dress that flatters from every angle.
- Structured Blazer Dresses – Tailored, oversized blazers that double as dresses—made to be worn with boots or heels.
- Ribbed Knit Sets – Loungewear-inspired sets that blend comfort and contouring, often in warm seasonal tones.
- Wrap Front Mini Dresses – SNDYS’ signature mini, designed with waist ruching, plunge necklines, and just enough flirt.
Famous Fans
- Kylie Jenner (via White Fox boutique styling)
- Instagram influencers across Australia, the UK, and the U.S.
- TikTok creators styling “Hot Girl Basics” and vacation looks
- Revolve partners and Haul YouTubers
The Future
SNDYS continues to dominate the Gen Z and millennial partywear scene, leaning into faster trend cycles and viral styles. The brand is expanding globally via e-commerce and new influencer partnerships, with plans for more resort drops, occasion capsules, and activewear-inspired staples. Its accessible price point and flattering fits make it a mainstay in the wardrobe of trend-driven shoppers who love high style without the high price tag.
