Skims: Redefining Modern Shapewear and Inclusive Fashion
Origins and Founding
Skims was founded in 2019 by Kim Kardashian and Jens Grede, with a mission to create innovative shapewear and inclusive essentials that cater to all body types. Frustrated by the lack of options in the market, Kardashian set out to design shapewear that offered support, comfort, and style, redefining the category with a focus on inclusivity and diversity.
From its debut, Skims has been celebrated for its modern approach to intimates and loungewear, offering solutions-oriented designs that blend functionality with fashion.
Ownership and Leadership
Skims operates under the creative vision of Kim Kardashian, who plays an active role in product development and brand direction. Co-founder Jens Grede oversees the business strategy, ensuring the brand’s rapid growth and success in the global market.
Aesthetic and Notable Pieces
Skims is known for its sleek, minimalist designs, with a focus on neutral tones, seamless construction, and innovative materials. The brand’s product range includes shapewear, loungewear, undergarments, and outerwear, all designed to enhance comfort and confidence.
Signature Pieces
- Fits Everybody Collection: Intimates made from stretchy, second-skin fabric, designed to accommodate a wide range of body shapes and sizes.
- Sculpting Bodysuits: Shapewear pieces that provide targeted support and smooth contours while remaining breathable and comfortable.
- Cozy Collection: Ultra-soft loungewear, including robes, pants, and tops, crafted from plush materials for maximum comfort.
- Cotton Collection: Everyday basics like bralettes, tanks, and briefs in breathable cotton, perfect for casual wear.
- Seamless Shapewear: Designed to disappear under clothing, offering support and shaping without visible lines.
Skims’ collections emphasize versatility, making its pieces suitable for both everyday wear and special occasions.Legacy and Influence
Skims has revolutionized the shapewear and intimates industry by emphasizing body positivity, inclusivity, and innovation. The brand’s commitment to offering extended sizing (XXS to 5X) and a wide range of skin-toned shades has set a new standard for inclusivity in fashion.
Through its innovative designs and marketing strategies, Skims has become a leader in the solutions-based apparel market, inspiring a new era of functional, stylish undergarments.Famous Fans and Cultural Impact
Skims has been embraced by celebrities, influencers, and everyday consumers alike. Notable fans include Hailey Bieber, Rihanna, Rosalía, and Kendall Jenner, who often showcase the brand’s designs on social media and red carpets.
The brand’s strong social media presence, coupled with its ability to spark viral moments (like its sold-out launches), has made it a cultural phenomenon. Collaborations with major retailers and campaigns featuring stars such as Kate Moss and SZA have further cemented its influence.Sustainability and Responsibility
While Skims focuses primarily on innovation and inclusivity, the brand has also made strides toward sustainable practices by:
- Utilizing recycled packaging materials for shipping.
- Exploring eco-friendly fabrics in select collections.
These initiatives reflect Skims’ dedication to evolving with consumer demands for more environmentally conscious products.Shaping the Future of Fashion
Skims has redefined what shapewear and basics can be, offering functional, stylish, and inclusive solutions for modern wardrobes. By blending innovation with a commitment to empowering confidence, Kim Kardashian and Jens Grede have created a brand that resonates with people of all backgrounds.
With its continued expansion into loungewear, swimwear, and activewear, Skims remains at the forefront of modern fashion, proving that inclusivity and innovation can drive both cultural and commercial success.
