Skims: Redefining Modern Shapewear and Inclusive Fashion

Origins and Founding

Skims was founded in 2019 by Kim Kardashian and Jens Grede, with a mission to create innovative shapewear and inclusive essentials that cater to all body types. Frustrated by the lack of options in the market, Kardashian set out to design shapewear that offered support, comfort, and style, redefining the category with a focus on inclusivity and diversity.
From its debut, Skims has been celebrated for its modern approach to intimates and loungewear, offering solutions-oriented designs that blend functionality with fashion.

Ownership and Leadership

Skims operates under the creative vision of Kim Kardashian, who plays an active role in product development and brand direction. Co-founder Jens Grede oversees the business strategy, ensuring the brand’s rapid growth and success in the global market.

Aesthetic and Notable Pieces

Skims is known for its sleek, minimalist designs, with a focus on neutral tones, seamless construction, and innovative materials. The brand’s product range includes shapewear, loungewear, undergarments, and outerwear, all designed to enhance comfort and confidence.

Signature Pieces

• Fits Everybody Collection: Intimates made from stretchy, second-skin fabric, designed to accommodate a wide range of body shapes and sizes.
• Sculpting Bodysuits: Shapewear pieces that provide targeted support and smooth contours while remaining breathable and comfortable.
• Cozy Collection: Ultra-soft loungewear, including robes, pants, and tops, crafted from plush materials for maximum comfort.
• Cotton Collection: Everyday basics like bralettes, tanks, and briefs in breathable cotton, perfect for casual wear.
• Seamless Shapewear: Designed to disappear under clothing, offering support and shaping without visible lines.
  Skims’ collections emphasize versatility, making its pieces suitable for both everyday wear and special occasions.

Legacy and Influence

Skims has revolutionized the shapewear and intimates industry by emphasizing body positivity, inclusivity, and innovation. The brand’s commitment to offering extended sizing (XXS to 5X) and a wide range of skin-toned shades has set a new standard for inclusivity in fashion.
Through its innovative designs and marketing strategies, Skims has become a leader in the solutions-based apparel market, inspiring a new era of functional, stylish undergarments.

Famous Fans and Cultural Impact

Skims has been embraced by celebrities, influencers, and everyday consumers alike. Notable fans include Hailey Bieber, Rihanna, Rosalía, and Kendall Jenner, who often showcase the brand’s designs on social media and red carpets.
The brand’s strong social media presence, coupled with its ability to spark viral moments (like its sold-out launches), has made it a cultural phenomenon. Collaborations with major retailers and campaigns featuring stars such as Kate Moss and SZA have further cemented its influence.

Shaping the Future of Fashion

Skims has redefined what shapewear and basics can be, offering functional, stylish, and inclusive solutions for modern wardrobes. By blending innovation with a commitment to empowering confidence, Kim Kardashian and Jens Grede have created a brand that resonates with people of all backgrounds.
With its continued expansion into loungewear, swimwear, and activewear, Skims remains at the forefront of modern fashion, proving that inclusivity and innovation can drive both cultural and commercial success.

Q&A

Who founded SKIMS, and when?
Kim Kardashian and Jens Grede, in 2019.

What is SKIMS known for?
Shapewear, underwear, Soft Lounge dresses, and easy loungewear in many nude shades.

Does SKIMS run small?
Compression styles run tight. Size up for comfort.

Which SKIMS fabric should I choose?
Fits Everybody: silky, stretchy daily basics.
Seamless Sculpt: firm shaping.
Cotton: breathable everyday.
Soft Lounge: drapey and cozy.

Is the Soft Lounge dress see-through?
Darker colors, usually no. Light shades can read sheer in sun.

Best SKIMS bra for small busts?
Fits Everybody triangle and scoop styles. Light lift, smooth lines.

Best SKIMS bra for fuller busts?
Weightless and Fits Everybody underwire options. Look for wider straps.

Do SKIMS bodysuits have snaps?
Many do. Check each product page for closures.

Which SKIMS shapewear for a dress?
Mid-thigh shorts or a sculpting bodysuit. Match level to fabric weight.

Are SKIMS thongs and briefs comfortable?
Yes. Edges lay flat and disappear under knits.

What SKIMS size should I order?
Use waist/hip in inches. Between sizes? Go up for non-shaping; consider both for shapewear.

Are the tees and tanks sheer?
Cotton reads opaque. Fits Everybody can look thin in light.

Do pieces roll at the waist?
Correct size helps. High-rise shapewear grips better.

Are the colors consistent across collections?
Core nudes repeat; names carry across many categories.

Does SKIMS make men’s items?
Yes. Underwear, tees, and lounge basics.

How should I wash SKIMS?
Cold, gentle cycle, inside out. Air dry to protect stretch.

Do SKIMS bras have removable pads?
Some do. Many soft styles are unlined.

Are Soft Lounge pieces good for travel?
Yes. They pack small and steam quickly.

What’s a great first buy?
Fits Everybody thong and bralette, or the Soft Lounge long dress.

SKIMS vs Spanx shapewear?
SKIMS offers many nudes and trendy cuts. Spanx leans classic shaping.

SKIMS vs Skims Cotton—what’s daily best?
Cotton for breathability. Fits Everybody for sleek layers.