Sisters & Seekers: Vintage Spirit Reimagined for Today

Origins

Sisters & Seekers launched in 2017, founded by sisters Alice Jones and Maisie Jones from a garden shed in rural North Wales.
They built the brand from a shared love of vintage clothing and nostalgia for pre-millennium casual wear, blending those influences into modern day-to-day pieces.

Ownership

The brand remains an independent, sister-run business, with Alice and Maisie at the helm as directors and creative voices.

Aesthetic

Sisters & Seekers balances utility and nostalgia with a gentle subversion of gendered style. Their designs often feature soft knits, jersey basics, tailored sweatshirts, and relaxed silhouettes with an androgynous edge.

The aesthetic draws from “pre-millennium casual” inspirations, mixing vintage references with contemporary fits and fabrics.

Signature Pieces

• Jersey Basics & Knits – Core staples in signature “perfected fits.”
• Matching Sets & Knitwear – Coordinated pieces that move seamlessly between loungewear and streetwear.
• Graphic Sweatshirts / Hoodies – Comfortable layering pieces with brand identity and subtle detailing.
• Denim (Goodgenes Collection) – A denim line that honors vintage influence through updated construction.
• Seasonal Themes / Capsule Collections – Collections like Lady Muck, Aircon, Goodness Grief, and others that carry narrative direction.
  

  Legacy

  Though relatively young, Sisters & Seekers has already gained recognition in British fashion circles for its storytelling approach and community-driven ethos.

The brand releases “slower collective” drops rather than fast seasonality, focusing on creating meaningful, lasting pieces instead of chasing trends.

Famous Fans

No high‑profile celebrity list is publicly associated with Sisters & Seekers yet. The brand cultivates a strong following among style enthusiasts and independent fashion editors interested in narrative-driven labels.

The Future

Sisters & Seekers aims to grow while staying true to its founding principles of community, quality, and voice.
They plan to evolve their collections, expand their knitwear, and deepen the storytelling aspects of their seasonal releases.
Pop‑up events and physical retail experiences are part of their strategy to connect more tangibly with fans and expand beyond digital presence.