Set Active: Elevated Basics for the Modern Lifestyle
Origins and Founding
Set Active was founded in 2018 by Lindsey Carter, who sought to create versatile activewear that seamlessly transitions from workouts to everyday life. Based in Los Angeles, California, the brand emphasizes functional simplicity, offering matching sets and essentials that blend style, comfort, and performance.
Set Active quickly gained traction with its focus on neutral tones, sleek designs, and a community-driven approach, appealing to consumers looking for stylish, practical activewear staples.
Ownership and Leadership
Set Active remains privately owned, with Lindsey Carter serving as CEO and creative director. Her commitment to creating elevated basics for all body types has driven the brand’s rapid growth and positioned it as a key player in the athleisure and lifestyle market.
Aesthetic and Notable Pieces
Set Active’s aesthetic revolves around minimalist designs, monochromatic sets, and seasonless pieces that emphasize versatility and comfort. The brand’s focus on mix-and-match functionality allows customers to curate personalized wardrobes that suit their lifestyles.
Signature Pieces
- Activewear Sets: Coordinated bras and leggings in sleek, body-hugging fabrics, designed for both workouts and casual wear.
- Sculptflex Leggings: The brand’s signature high-waisted leggings, made with ribbed, stretch fabric that provides support and comfort.
- Sportbody Bras: Lightweight and breathable sports bras that balance functionality with minimalist style.
- Loungewear: Cozy sweatshirts, joggers, and shorts in soft fabrics and neutral tones, perfect for relaxing or running errands.
- Everyday Basics: Tank tops, crop tops, and oversized tees designed for layering or standalone wear.
Set Active’s collections prioritize wearability and durability, making them ideal for on-the-go lifestyles.Legacy and Influence
Set Active has redefined modern activewear, introducing a fresh approach that merges fashion and function. The brand’s focus on elevated basics and community engagement has resonated with a global audience, establishing it as a go-to for individuals seeking versatile, stylish essentials.
The rise of athleisure as a lifestyle movement has further solidified Set Active’s place in the market, appealing to those who value clothing that transitions seamlessly between activities.Famous Fans and Cultural Impact
Set Active has been embraced by celebrities, influencers, and everyday consumers who appreciate its sleek designs and comfortable fits. Fans include Hailey Bieber, Kendall Jenner, Kaia Gerber, and Addison Rae, who frequently showcase the brand’s pieces in their off-duty looks and social media posts.
The brand’s strong presence on platforms like Instagram and TikTok, combined with its emphasis on community and inclusivity, has made it a cultural staple in the athleisure world.Sustainability and Responsibility
Set Active has begun implementing sustainable practices to align with the values of its customers:
- Eco-Friendly Packaging: Using recyclable and biodegradable materials for shipping.
- Responsible Sourcing: Partnering with ethical factories to ensure fair labor practices and reduce environmental impact.
- Durable Design: Encouraging mindful consumption through high-quality pieces designed to last.
These efforts reflect the brand’s commitment to combining style, functionality, and responsibility.Elevated Basics for Every Moment
Set Active embodies the spirit of modern minimalism, offering activewear and loungewear that balances form, function, and style. From its signature Sculptflex leggings to its versatile loungewear, the brand empowers individuals to feel confident and comfortable in every aspect of their lives.
With its focus on quality craftsmanship, inclusive design, and community-driven growth, Set Active continues to redefine activewear, proving that simplicity is the ultimate sophistication.
