ROKSANDA: Sculpted Femininity in Colour

Origins

ROKSANDA was founded in 2005 by Serbian-born designer Roksanda Ilinčić, who studied architecture and applied arts in Belgrade before earning a master’s in womenswear at Central Saint Martins in London. The brand made its debut at London Fashion Week, instantly garnering attention for its bold use of color, sculptural shapes, and confident approach to femininity.

Ownership

In 2024, ROKSANDA entered a new chapter when it sold to The Brand Group, a fashion investment platform. Ilinčić remains the brand's Creative Director, guiding its aesthetic and vision while leveraging the new ownership to scale globally.

Aesthetic

ROKSANDA’s design language centers on the dialogue between structure and softness, strength and vulnerability. The label frequently uses striking color blocking, contrasting fabrics (oftentimes using different materials front and back), and dramatic silhouettes that subtly balance volume and tailoring. Its work draws on architectural thinking—lights and shadow, form and movement—while maintaining a deeply woman‑centred perspective.

Signature Pieces

• “Shelter Dresses” – Draped gowns and wrap dresses intended to feel protective yet expressive
• Sculptural Tailoring – Jackets, coats and trousers with bold cut lines and structural elements
• Colour‑Blocked Silhouettes – Panels of contrasting hues emphasizing form
• Signature Sleeves and Volume – Exaggerated sleeves, gathered shoulders, and fluid draping
• Evening Wear & Occasion Pieces – Statement gowns combining dramatic form with wearable elegance
  

  Legacy

  Over nearly two decades, ROKSANDA has established itself as a go-to for modern dressing that doesn’t shy from boldness. Its pieces have been worn on red carpets and by royalty—its designs have been donned by Catherine, Princess of Wales; Michelle Obama; Cate Blanchett; and others.

The brand’s London flagship in Mayfair, designed in collaboration with architect David Adjaye, embodies its aesthetic philosophy in physical form—a space playing with bold geometry and tonal contrast.

Famous Fans

• Catherine, Princess of Wales
• Michelle Obama
• Cate Blanchett
• Emily Blunt
• Kristen Stewart
• Amy Adams
• Keira Knightley
• Tracee Ellis Ross
  

  The Future

  Under its new backing, ROKSANDA aims for sustainable expansion and broader reach without diluting its signature voice. Its recent collaboration with & Other Stories shows the brand’s willingness to experiment with accessible lines while staying true to its aesthetic roots.

Looking ahead, expect continued exploration of material innovation, global growth, and perhaps further ventures bridging fashion, art, and architecture—always rooted in powerful, feminine storytelling.