Built to Perform: Rhone’s Elevated Activewear
Origins and Founding
Rhone was established in 2014 by brothers Nate and Ben Checketts, along with co-founder Casey Edgar, in Connecticut. Frustrated by the lack of high-quality, stylish workout apparel for men, they sought to build a brand that delivered on both performance and aesthetic. Rhone launched with a focus on elite-level performance gear that could keep up with intense training but also look sharp enough for everyday wear. From the beginning, the brand prioritized innovation, creating technical fabrics infused with anti-odor treatments and sweat-wicking technology.
Ownership and Leadership
Rhone remains privately owned and led by Nate Checketts as CEO. The founders have taken a hands-on approach to growing the company, focusing on direct-to-consumer strategies, retail expansion, and community-building initiatives within the wellness and entrepreneurial spaces.
Aesthetic and Design Language
Rhone blends sleek, modern athleticism with upscale design. The brand’s color palettes lean neutral—slate, navy, stone—with occasional pops of seasonal shades like rust, olive, or maroon. Every piece is purpose-built but polished, constructed from advanced fabrics that perform under pressure yet look sophisticated enough for a boardroom or brunch. The result is performance wear that supports an active lifestyle without compromising on style.
Notable Pieces
- Commuter Pants – Wrinkle-resistant, four-way stretch trousers with a tapered fit, belt-loop waistband, and dressy-meets-casual appeal.
- Reign Short Sleeve Tee – A gym-to-everything favorite made with GoldFusion™ technology for odor control and long-term durability.
- Versa Lined Shorts – 7” or 9” training shorts with a compression liner and built-in phone pocket.
- Delta Pique Polo – A breathable, sweat-wicking polo that offers a more elevated alternative to traditional sports polos.
- Spar Full Zip Hoodie – Sleek and tech-driven with bonded seams and a brushed interior for comfort.
Famous Fans
- Chris Paul
- Tim Ferriss
- Drew Brees
- Marcus Luttrell
- Michael Chernow (restaurateur/entrepreneur)
The Future
Rhone continues to grow its retail footprint, with flagship stores in key cities like New York and Washington, D.C., and pop-ups in wellness-driven destinations. The brand recently teased an expansion into women’s activewear and has introduced limited-edition collections made from recycled materials and eco-certified dyes. Expect more lifestyle crossover pieces in 2025—think stretch wool blazers, performance denim, and hybrid outerwear.
