Reese Cooper Inc.: The Intersection of Americana, Utility, and Storytelling
Origins and Founding
Reese Cooper Inc. was founded in 2016 by Reese Cooper, a British-born, Los Angeles-based designer who launched his label at the age of just 18. Originally starting as a small project focused on graphic T-shirts, the brand has evolved into a full-fledged fashion label celebrated for its rugged, utilitarian aesthetic and storytelling-driven collections. Drawing inspiration from American heritage, workwear, and the outdoors, Reese Cooper seamlessly merges classic design with a modern sensibility.
Ownership and Leadership
Reese Cooper remains at the helm of his eponymous brand, overseeing creative direction and production. His hands-on approach ensures the brand stays true to its roots while continually pushing boundaries. Cooper’s youthful perspective and passion for craftsmanship have been key drivers of the brand’s rapid ascent in both streetwear and luxury markets.
Aesthetic and Notable Pieces
Reese Cooper’s aesthetic is a blend of modern utility and nostalgic Americana, deeply inspired by outdoor exploration and workwear staples. Collections often feature practical details like cargo pockets, durable fabrics, and rugged tailoring. His designs balance function and fashion, making pieces versatile and wearable.
Signature pieces include the RCI Work Jacket, often crafted in waxed canvas or twill with subtle branding and vintage-inspired silhouettes, and the cargo trousers, which reflect the brand’s utilitarian focus. Graphic hoodies and letterman jackets featuring hand-drawn art and patchwork details are also central to Cooper’s collections.
The brand’s dedication to craftsmanship is evident in its use of premium materials and innovative production techniques. Many pieces are manufactured in Los Angeles, underscoring the brand’s commitment to local, sustainable production.
Legacy and Influence
Reese Cooper Inc. has carved a unique space in contemporary fashion by blending utility with storytelling. Each collection reflects a deeply personal narrative, often inspired by the designer’s travels and experiences in nature. The brand’s attention to detail, emphasis on function, and strong connection to Americana traditions have influenced a new wave of fashion brands redefining modern luxury through a practical lens.
Cooper’s runway shows, such as the “River Runs Through” Spring/Summer 2021 presentation, have further elevated his reputation for immersive storytelling. Set outdoors, the show captured the brand’s love for the wilderness and highlighted its ability to connect fashion with lived experiences.
Famous Fans and Cultural Impact
Reese Cooper’s designs have found a home among fashion enthusiasts and celebrities who appreciate his blend of rugged utility and refined style. Notable fans include Travis Scott, A$AP Rocky, and Bella Hadid, who have all been spotted wearing RCI pieces. The brand’s visibility on runways, in street style, and across social media has solidified its status as a rising force in modern fashion.
Reese Cooper’s collaborations, including partnerships with Levi’s and Merrell, further demonstrate his ability to bridge outdoor functionality with contemporary design, enhancing the brand’s crossover appeal.
Redefining Modern Utility
Reese Cooper Inc. embodies a modern interpretation of American heritage, combining timeless workwear influences with a contemporary, outdoor-focused aesthetic. Through immersive storytelling, exceptional craftsmanship, and a commitment to functionality, Reese Cooper has established his brand as a leader in the evolving landscape of luxury streetwear. As the brand continues to grow, it remains a symbol of authenticity, innovation, and exploration.
