Denim Rebellion with a Grunge Soul: R13’s Anti-Fashion Luxury
Origins and Founding
R13 was launched in 2009 by designer Chris Leba, a former VP at Ralph Lauren, with the goal of reinterpreting American denim through a punk-rock lens. Headquartered in New York City, the brand quickly developed a cult following for its irreverent attitude, distressed finishes, and deconstructed silhouettes. R13 isn’t about trends—it’s about rebellion, and every collection leans into that spirit with unapologetic edge.
Ownership and Leadership
Chris Leba remains the creative director and driving force behind R13. The brand operates independently and has maintained its niche appeal through tight, high-end distribution, with a focus on luxury retailers and edgy boutiques worldwide.
Aesthetic and Design Language
R13 is rebellious, grungy, and purposefully undone. Its signature silhouettes include oversized flannels, slouchy drop-crotch jeans, shredded denim, and platform combat boots. There’s an intentional masculinity to the cuts—borrowed-from-the-boys jeans, boxy outerwear, and raw, layered textures that speak to ‘90s Seattle as much as they do contemporary New York. The brand’s luxury price point is matched by its premium Japanese and Italian fabrics, made to wear hard and look better with age.
Notable Pieces
- Boy Straight Jean – A mid-rise, rigid denim jean with distressed edges and a vintage wash.
- Double Layer Plaid Shirt – An oversized flannel shirt with raw hems and double shirt illusion.
- Crossover Jeans – A signature style with an asymmetrical waistband and slouchy fit.
- Platform Combat Boots – Stompy, punk-inspired boots with major lift and statement hardware.
- Leather Moto Jackets – Deconstructed, boxy leather pieces with an intentionally lived-in look.
Famous Fans
- Kaia Gerber
- Rihanna
- Bella Hadid
- Irina Shayk
- Zoë Kravitz
The Future
R13 continues to thrive in the high-fashion subculture space, expanding into footwear, leather goods, and reworked tailoring. With capsule drops, limited editions, and ongoing runway presentations, the brand maintains its position as a leader in luxe, punk-infused fashion that’s equal parts chaos and craftsmanship.
