British Sporting Royalty: The Legacy and Luxury of Purdey
Origins and Founding
Founded in 1814 by James Purdey, Purdey began as a bespoke gunsmith in London and soon became synonymous with British country pursuits. By the late 19th century, the brand had earned royal warrants and become the outfitter of choice for aristocrats, royals, and sporting gentlemen. Today, Purdey remains an emblem of heritage craftsmanship, offering luxury outdoor clothing, leather goods, and accessories alongside its world-famous shotguns.
Ownership and Leadership
Purdey has been part of the Richemont Group since 1994, placing it in the company of heritage luxury brands like Cartier and Dunhill. The brand is overseen by Dan Jago, whose leadership continues to honor the house’s deep British roots while expanding its apparel offerings into a full lifestyle range.
Aesthetic and Design Language
Purdey’s aesthetic is refined countryside luxury—classic, functional, and understated. The brand focuses on traditional silhouettes elevated by high-performance fabrications and handcrafted details. Expect tweeds woven in Scotland, Italian cashmere, and suede or leather finishes that patina beautifully over time. The color palette draws from the land—forest green, tawny brown, heather gray—and garments are designed to transition seamlessly from moorland to manor.
Notable Pieces
- Purdey Field Coat – A water-resistant, insulated shooting coat with suede gun patches and cartridge pockets.
- Cashmere Rollnecks & Vests – Layering staples that blend warmth with refinement.
- Handcrafted Leather Boots – Waterproofed and rugged, yet elegant enough for après-hunt gatherings.
- Made-to-Measure Tailoring – Countrywear suits and outerwear personalized for discerning clients.
- Heritage Accessories – Cartridge bags, canvas holdalls, and fine leather belts crafted for performance and longevity.
Famous Fans
- Prince William
- David Beckham
- King Charles III
- Daniel Craig
- Emma Watson
The Future
Purdey is deepening its commitment to sustainability and artisanal production, introducing new lines of outerwear and technical layering while remaining true to its roots in British sporting tradition. With new generations embracing the countryside lifestyle, Purdey’s blend of heritage and innovation continues to define luxury in the field—and far beyond.
