Poster Girl: Avant-Garde Glamour with a Playful Edge
Origins and Founding
Poster Girl was founded in 2017 by British designers Francesca Capper and Natasha Somerville, both graduates of Central Saint Martins. The duo bonded over their shared vision of creating bold, unapologetic designs that celebrate femininity with a futuristic twist. Drawing inspiration from club culture, pop art, and 1990s aesthetics, Poster Girl quickly made a name for itself as a brand that pushes boundaries and embraces individuality.
Ownership and Leadership
Francesca Capper and Natasha Somerville remain at the creative helm of Poster Girl, ensuring that their innovative vision drives each collection. Their ability to experiment with materials and technology has positioned the brand as a leader in contemporary fashion.
Aesthetic and Notable Pieces
Poster Girl’s aesthetic is characterized by body-conscious silhouettes, cut-out details, and bold patterns. The brand is best known for its “Instant-Fit” dresses, made from laser-cut, stretch mesh fabrics that hug the body like a second skin. These dresses feature intricate cut-outs and metallic finishes, creating a strikingly modern and sensual look.
Another signature is the chainmail-inspired mini dresses, which combine retro-futuristic glamour with artisanal craftsmanship. Poster Girl also incorporates playful elements, such as colorful prints and unexpected details like heart-shaped hardware or holographic finishes, into its designs, making them standout pieces for nightclubs, festivals, and red carpets alike.
Legacy and Influence
Poster Girl has redefined the intersection of fashion and technology by using advanced techniques like laser cutting and seamless knitting to create designs that are both innovative and wearable. The brand’s focus on inclusivity, with pieces designed to flatter a variety of body types, has resonated with a global audience.
Its bold, avant-garde approach has inspired a new generation of designers to experiment with unconventional materials and shapes, further solidifying its influence in the fashion industry. Poster Girl’s role in championing body positivity and individuality has also contributed to its growing legacy as a brand that challenges norms while celebrating self-expression.
Famous Fans and Cultural Impact
Poster Girl has become a favorite among celebrities, pop stars, and influencers who love its bold, party-ready designs. Dua Lipa, Kylie Jenner, Miley Cyrus, and Doja Cat have all been spotted wearing Poster Girl’s signature dresses, often paired with edgy accessories for a statement look. The brand’s pieces are frequently featured in music videos, editorial spreads, and social media posts, further amplifying its status as a go-to for bold, fearless fashion.
Redefining Partywear
Poster Girl has brought a fresh, playful perspective to the world of partywear, combining craftsmanship with a sense of fun and rebellion. By prioritizing boldness, innovation, and inclusivity, the brand has captured the imagination of a new generation of fashion lovers. Under the leadership of Francesca Capper and Natasha Somerville, Poster Girl continues to push boundaries, offering designs that empower women to embrace their individuality with confidence and flair.
