Percival is a contemporary British fashion brand known for its modern twist on classic menswear. Established in 2010 by Chris Gove, the brand has quickly gained recognition for its unique designs that blend timeless style with a touch of humor and creativity. Percival offers a wide range of clothing and accessories, emphasizing quality craftsmanship and innovative use of textures and patterns.
Founding and Vision
Chris Gove founded Percival with the vision of redefining menswear classics through unique textures and patterns. Based in East London’s Hackney, the brand aims to offer an alternative to the traditional, often rigid fashion business models by producing small, limited collections frequently. This approach ensures that their offerings remain fresh and varied, focusing on quality over quantity.
Design Philosophy
Subverting the Classics
Percival’s design philosophy revolves around subverting the classics. The brand takes traditional menswear staples and reinvents them with distinctive details, innovative fabrics, and modern cuts. This approach not only honors the timeless elements of menswear but also brings a fresh perspective that appeals to contemporary tastes.
Quality Craftsmanship
Quality craftsmanship is a cornerstone of Percival’s ethos. The brand meticulously sources rare and high-quality materials from around the world, ensuring that each piece is constructed to the highest standards. This commitment to excellence is evident in the precise tailoring, durable fabrics, and attention to detail found in every item.
Humor and Storytelling
Percival incorporates humor and storytelling into its brand identity, making fashion enjoyable and accessible. From playful marketing campaigns to collaborations with unexpected partners, the brand infuses a sense of fun into its collections, reflecting Gove’s belief that menswear should not be overly serious.
Product Range
Outerwear and Knitwear
Percival is particularly known for its outerwear and knitwear, including the iconic “Sherlock” waterproof coat and a variety of knitted polo shirts and sweaters. These pieces are designed to be both stylish and functional, making them perfect for the unpredictable British weather.
Shirts and Trousers
The brand offers a range of shirts and trousers that combine classic tailoring with modern flair. From Cuban collar shirts to tailored trousers, Percival’s clothing is designed to provide versatility and style for various occasions, whether casual or formal.
Accessories
Percival’s accessory line includes hats, scarves, ties, and even umbrellas, all designed to complement its main collections. These accessories are crafted with the same attention to detail and quality, ensuring they enhance any outfit with a touch of sophistication.
Cultural Impact
Collaborations and Influence
Percival has gained significant cultural traction through various collaborations with brands like Champion and Camden Brewery, as well as high-profile endorsements from celebrities such as David Beckham. These collaborations allow the brand to reach new audiences and experiment with different styles and ideas, further solidifying its influence in the fashion industry.
Redefining Modern Menswear
By combining traditional menswear with contemporary design and humor, Percival has redefined modern menswear. The brand’s innovative approach and commitment to quality have set new standards in the industry, inspiring other designers to think outside the box and prioritize craftsmanship and individuality.
Future Directions
Looking ahead, Percival aims to continue expanding its product range and exploring new collaborations. The brand plans to maintain its focus on quality and innovation, ensuring that each collection offers something unique and exciting for its customers. By staying true to its core values of subverting the classics and providing high-quality menswear, Percival is set to remain a prominent name in contemporary fashion.
Brands like Percival
Some brands like Percival that are featured on Style Encyclopedia are Moss Bros, Zegna, and Todd Snyder
Conclusion
Percival stands out in the fashion industry for its unique approach to menswear, blending classic styles with modern innovation and humor. Founded by Chris Gove, the brand has built a reputation for quality craftsmanship and distinctive designs that appeal to the contemporary man. As Percival continues to grow and evolve, it remains dedicated to offering stylish, high-quality clothing that challenges traditional menswear norms and celebrates individuality.
