Parisian Whimsy Meets Everyday Chic: The World of Paul & Joe
Origins and Founding
Paul & Joe was founded in 1995 by French designer Sophie Mechaly. Originally launching as a menswear label named after her two sons, Paul and Joe, the brand expanded into womenswear in 1996 and quickly became known for its spirited prints, vintage charm, and playful take on Parisian fashion. Mechaly’s background in fashion and her flair for reinventing classics helped position the label as a favorite among youthful, style-conscious women.
Ownership and Leadership
Sophie Mechaly remains the founder and creative director of Paul & Joe. The brand is independently owned and continues to operate from Paris, where Mechaly oversees all creative direction and seasonal collections. Her hands-on leadership ensures a consistent vision across ready-to-wear, accessories, and collaborations.
Aesthetic and Design Language
Paul & Joe is defined by its blend of romantic femininity and retro-inspired design. Signature motifs include floral and animal prints, soft tailoring, ruffles, lace trims, and pastel color palettes. The brand expertly balances whimsical charm with everyday wearability—offering styles that feel polished, effortless, and often tinged with nostalgia. Each collection typically features a mix of fluid dresses, statement coats, printed blouses, and youthful separates that celebrate individuality and joy.
Notable Pieces
- Cat Motif Silk Shirt – A recurring favorite featuring printed felines, a Paul & Joe signature.
- Floral Poplin Midi Dress – A romantic staple that captures the brand’s feminine sensibility.
- Tailored Blazer with Contrast Lining – A polished essential with a twist of playful detailing.
- Lightweight Ruffle Blouses – A staple of each season, often styled with denim or wide-leg trousers.
- Retro-Inspired Jumpsuits – A nod to vintage silhouettes with modern Parisian flair.
Famous Fans
- Alexa Chung
- Elle Fanning
- Suki Waterhouse
- Chloë Sevigny
- Léa Seydoux
The Future
Paul & Joe continues to expand globally through boutique stores and capsule collaborations while remaining rooted in its distinct French aesthetic. With a renewed focus on elevated daywear, accessories, and seasonal prints, the brand stands as a vibrant force in modern Parisian fashion—offering clothes that feel as joyful and effortless as they are timeless.
