Bold Basics, Reinvented: Pair of Thieves’ Everyday Edge
Origins and Founding
Pair of Thieves was founded in 2014 by trio Cash Warren, Alan Stuart, and David Ehrenberg in Los Angeles. What started as a better-fitting sock brand quickly expanded into a full range of bold, comfort-driven basics—boxers, briefs, undershirts, loungewear—crafted to perform better and look cooler than traditional underwear.
Ownership and Leadership
The brand is privately owned, with co-founder Cash Warren—husband of Jessica Alba—frequently at the forefront of its creative and marketing direction. Pair of Thieves gained early traction through bold packaging, witty branding, and a strong retail presence at Target, Nordstrom, and direct-to-consumer online.
Aesthetic and Design Language
Pair of Thieves blends performance, personality, and pop-culture flair. The brand is known for moisture-wicking fabrics, no-slip waistbands, and bold patterns ranging from camouflage and colorblocking to tongue-in-cheek graphics. Comfort is king, but style is non-negotiable—everything is designed to feel soft, stretch easily, and be worn all day with confidence.
Notable Pieces
- SuperFit Boxer Briefs – Moisture-wicking, no-chafe underwear with four-way stretch and stylish prints.
- Cool Breeze Crew Socks – Ventilated, cushioned socks in colorful packs.
- Wanderer Loungewear Set – Relaxed joggers and crewneck tops in breathable modal.
- Everyday Undershirts – Lightweight, tapered tees that don’t bunch under button-downs.
- Dad Packs & Collabs – Limited-edition drops and themed packs around Father’s Day or seasonal moments.
Famous Fans
- Chris Pratt
- John Legend
- Ryan Reynolds
- Michael B. Jordan
- Nick Jonas
The Future
Pair of Thieves continues to scale through exclusive capsule collections, elevated basics, and playful product storytelling. With a focus on accessible luxury and comfort-first design, the brand is redefining what essentials can feel—and look—like.
