Orseund Iris: Seasonless Elegance for the Modern Muse
Origins
Orseund Iris was founded in 2015 by Lana Johnson, a New York-based designer who studied at the Fashion Institute of Technology (FIT). After gaining experience in graphic design, art direction, and photography, Johnson launched Orseund Iris as a direct-to-consumer brand, aiming to create timeless pieces that transcend seasonal trends.
Ownership
The brand remains independently owned and operated by Lana Johnson. Her hands-on approach ensures that Orseund Iris maintains its unique aesthetic and direct connection with its customer base.
Aesthetic
Orseund Iris is known for its blend of vintage-inspired silhouettes and modern minimalism. The brand’s designs often feature luxurious fabrics, structured tailoring, and distinctive details like corsetry and asymmetrical cuts. This fusion creates pieces that are both nostalgic and contemporary, appealing to a wide range of fashion enthusiasts.
Signature Pieces
- Le Funk Shirt – A silk bowler shirt that became the brand’s breakout piece.
- Corset Tops – Structured tops that blend vintage corsetry with modern design.
- Wrap Skirts – Versatile skirts that can be styled in multiple ways.
- Puff-Sleeve Blouses – Tops featuring voluminous sleeves, adding drama to any outfit.
- Slip Dresses – Elegant dresses that combine simplicity with sensuality.
Legacy
Since its inception, Orseund Iris has garnered a cult following, particularly among fashion-forward individuals who appreciate its unique approach to design. The brand’s commitment to seasonless fashion and direct engagement with customers has set it apart in the industry.
Famous Fans
Orseund Iris has been embraced by a range of celebrities and influencers, including:
- Emily Ratajkowski
- Bella Hadid
- Kylie Jenner
- Aimee Song
- Lisa (BLACKPINK)
The Future
Looking ahead, Orseund Iris aims to continue its growth while maintaining its core values of timeless design and customer engagement. The brand plans to expand its offerings and explore new avenues for connecting with its audience, all while staying true to its unique aesthetic.
