Oneone

Origins and Founding

ONEONE (pronounced “one-one”) was founded in 2019 by Juan Garzon and Valentina Aristizábal, a dynamic duo from Medellín, Colombia. Inspired by the vibrant culture of Latin America and a desire to redefine swimwear, the pair launched the brand with a focus on customization, clean designs, and inclusivity. ONEONE quickly gained recognition for its ability to merge trendy, flattering silhouettes with a bespoke shopping experience.

Ownership and Leadership

Juan Garzon and Valentina Aristizábal remain deeply involved in the brand’s operations, ensuring that every collection reflects ONEONE’s mission of creating swimwear that celebrates individuality. The founders’ entrepreneurial vision has been instrumental in growing ONEONE into an international label while maintaining its connection to its Colombian roots.

Aesthetic and Notable Pieces

ONEONE’s aesthetic is defined by its minimalist silhouettes, bright color palettes, and modern cuts that are both functional and fashion-forward. The brand’s swimwear exudes a fresh, youthful vibe while focusing on flattering designs that cater to diverse body types.
One of ONEONE’s standout features is its customization process, which allows customers to mix and match bikini tops, bottoms, and colors to create their perfect swim set. This level of personalization has become a hallmark of the brand and a key reason for its popularity.
Signature pieces include the:

Triangle Bikini Tops: A versatile, timeless staple that can be styled in multiple ways.

High-Waisted Bottoms: A retro-inspired style that provides comfort and coverage while remaining chic.

One-Piece Swimsuits: Known for clean lines and subtle details, such as asymmetrical straps and cut-outs.
ONEONE’s use of bold colors, such as bright pinks, oranges, and sky blues, combined with sleek, minimal cuts, creates pieces that stand out while maintaining a refined aesthetic. The brand’s focus on comfort and fit ensures its swimwear is as functional as it is stylish, appealing to modern women who value both confidence and style at the beach or poolside.

Legacy and Influence

ONEONE has played a key role in redefining modern swimwear by prioritizing customization and body inclusivity. Its innovative business model, which allows customers to create their own combinations, reflects the growing demand for personalized fashion in an era where individuality is celebrated.
The brand has also embraced its Colombian heritage, helping to spotlight Latin America as a center for design and production in the global fashion industry. By combining Latin-inspired vibrancy with minimalist designs, ONEONE has set itself apart in the crowded swimwear market.

Famous Fans and Cultural Impact

ONEONE has garnered a loyal following among influencers, celebrities, and swimwear enthusiasts worldwide. Social media platforms, particularly Instagram and TikTok, have played a key role in amplifying the brand’s reach. Models and celebrities such as Kylie Jenner and Kendall Jenner have been seen wearing ONEONE’s swimsuits, further enhancing its reputation as a must-have swimwear brand.
The brand’s focus on personalization, combined with its eye-catching visuals and diverse campaigns, has made it a favorite among Gen Z and millennial consumers who seek swimwear that is both trendy and uniquely theirs.

Celebrating Individuality in Swimwear

ONEONE has redefined swimwear by offering a personalized, fashion-forward approach that resonates with women of all shapes and sizes. Through its commitment to clean design, vibrant colors, and inclusivity, the brand has quickly become a leader in the modern swimwear market. Under the visionary leadership of Juan Garzon and Valentina Aristizábal, ONEONE continues to empower women to feel confident and stylish in pieces designed specifically for them.