Rainbow Revival: Olivia Rubin’s Joyful Take on Modern Femininity
Origins
Olivia Rubin, a graduate of Central Saint Martins, launched her first womenswear line after gaining experience with renowned fashion houses such as Alexander McQueen, Dior, and John Galliano. After taking time off to focus on her family, she relaunched her eponymous brand in 2017 from her dining room table, starting with a rainbow sequin skirt that quickly gained attention on Instagram. Her mission was clear: to create joyful, colorful clothing that made women feel confident and vibrant.
Ownership
Olivia Rubin remains the founder and creative force behind her brand, operating from a West London studio with a small, proudly female team. The brand is privately held and has grown steadily since its relaunch, building a supportive community of color enthusiasts worldwide.
Aesthetic
Olivia Rubin's designs are characterized by their uplifting color palettes, hand-drawn prints, and a blend of modern femininity with playful details. The brand embraces a maximalist approach, often featuring rainbow hues, sequins, and bold patterns, all crafted with a commitment to slow fashion values and timeless appeal.
Signature Pieces
- Rainbow Sequin Skirt: The piece that started it all, embodying the brand's commitment to joyful, statement-making fashion.
- Mika Cardigan: An instant classic since its launch, known for its vibrant colors and cozy design.
- Aria Pink Croissant Jumper: A lightweight crew neck jumper featuring a charming croissant intarsia motif.
- Kit Multi Squares Top: A long-sleeve turtleneck T-shirt in an exclusive multi-squares print, perfect for layering.
- Akira Pink Gingham Smocked Top: A forever pink piece with a smocked bodice and mini peplum, ideal for pairing with denim.
Legacy
Since its relaunch, Olivia Rubin has become synonymous with “dopamine dressing,” offering pieces that bring joy and confidence to the wearer. The brand has expanded its offerings to include inclusive sizing (UK 4-24), a kids' collection, and homeware, all while maintaining its core values of thoughtful production and minimal waste.
Famous Fans
Olivia Rubin's vibrant designs have been embraced by numerous celebrities and fashion influencers, including:
- Fearne Cotton
- Holly Willoughby
- Katy Perry
- Lena Dunham
- Emma Watson
The Future
Looking ahead, Olivia Rubin continues to innovate with sustainable practices, such as collaborations with Lenzing TENCEL™ for eco-friendly fabrics. The brand is also exploring new avenues, including footwear collaborations with Allbirds and expanding its global presence through pop-up stores and online platforms.
