Elevated Edge: Inside the World of Nour Hammour
Origins and Founding
Nour Hammour was founded in 2013 by Nour Hammour and Erin Conry Webb in Paris. The two friends met while studying at the Institut Français de la Mode and quickly bonded over a shared love of luxury materials and rebellious, rock-leaning fashion. They launched their namesake label to modernize the leather jacket—elevating it from a classic staple to a collectible, statement-making piece with couture-level detail.
Ownership and Leadership
Nour Hammour remains an independently owned brand, co-led by its founders. The duo is involved in every step of the design and production process, from sketching new silhouettes to overseeing their Paris showroom and artisan atelier.
Aesthetic and Design Language
Nour Hammour redefines outerwear through a Paris-meets-L.A. lens. The brand is best known for its tailored, fashion-forward leather jackets that balance edge and elegance. Sharp shoulders, belted waists, matte or metallic finishes, and unexpected detailing (think shearling linings, exaggerated lapels, or laser-cut fringe) all play a part in the brand’s signature look. Every piece is handmade in Paris and designed to feel like armor with an attitude—structured, empowering, and forever cool.
Notable Pieces
- The Double-Breasted Brit Jacket – A sharp-shouldered leather coat with military-inspired buttoning and a cinched waist.
- The Studio Jacket – A cropped moto with a modern fit, often reimagined in metallics or bold neutrals.
- The Beatrice Trench – A longline leather trench with belt detailing and a sleek, high-shine finish.
- Fringed Custom Styles – Made-to-order leather jackets with hand-cut fringe, grommets, or studs.
- Shearling-Lined Winter Coats – Outerwear staples reworked in luxe leather and cozy linings, designed for layering with elevated winter looks.
Famous Fans
- Gigi Hadid
- Hailey Bieber
- Kylie Jenner
- Camila Coelho
- Olivia Palermo
The Future
With a growing list of global stockists and an exclusive Parisian atelier, Nour Hammour is expanding its reach while staying tightly focused on luxury leather and seasonal outerwear drops. The brand continues to offer customization services and private client appointments, positioning itself at the intersection of artisan craft and high-fashion cool.
