Cool and Clean: Inside the New Arrivals Uniform
Origins and Founding
New Arrivals was founded in 2017 in Sydney, Australia by designer Tayla Broad. The brand quickly gained traction among style editors and minimalists for its polished approach to trend-forward essentials. Born from a desire to create wardrobe staples with a twist, New Arrivals emphasizes effortless tailoring, clean silhouettes, and neutral palettes that blend seamlessly into a modern capsule wardrobe.
Ownership and Leadership
New Arrivals remains under the creative direction of Tayla Broad, who leads the brand independently. Her background in styling and editorial fashion informs the brand’s sharp, elevated aesthetic and seasonless approach to collection drops.
Aesthetic and Design Language
New Arrivals offers a crisp, contemporary vision rooted in minimalism but softened with a feminine edge. You’ll find oversized button-ups, ruched dresses, and angular tailoring executed in earthy tones, stone whites, and soft blues. Each piece feels easy yet thoughtful—designed for off-duty models, creative professionals, and street-style minimalists who want wardrobe pieces that do more with less.
Notable Pieces
- The Athena Shirt – A boxy, oversized button-down that works as a dress, swim cover-up, or layering staple.
- The Valentina Pant – Wide-leg tailored trousers that hang perfectly with sneakers or a heel.
- Ruched Jersey Dresses – Body-hugging midi dresses with artful gathers and one-shoulder cuts.
- Structured Mini Dresses – Sleek party silhouettes with sculpted busts, cutouts, or twist-front detailing.
- Utility Separates – Think cropped cargos, slouchy blazers, and twill sets in minimalist neutrals.
Famous Fans
- Bella Varelis
- Rozalia Russian
- Australian fashion editors and stylists
- Model-off-duty regulars on Instagram and TikTok
The Future
New Arrivals continues to build its presence in the global contemporary market, with new drops leaning into quiet luxury, sculptural basics, and high-low layering pieces. Future plans include limited-edition capsules and potential expansion into lightweight outerwear and premium denim, always with its signature clean-lined focus.
