Introduction
Founded in 2013 by Matthew Scanlan and Diederik Rijsemus, Naadam has become a pioneer in the luxury knitwear market by focusing on sustainability, ethical practices, and high-quality cashmere. The brand sources its cashmere directly from Mongolian herders, ensuring fair trade and environmental stewardship, setting new standards in the fashion industry.
Brand Philosophy and Style
Sustainable Luxury
Naadam’s philosophy centers on the belief that luxury fashion can be both high-quality and environmentally responsible. The brand is dedicated to creating sustainable cashmere products that are not only luxurious but also contribute positively to the environment and the communities involved in their production.
Direct Trade and Ethical Practices
By sourcing cashmere directly from Mongolian herders, Naadam ensures fair wages and supports traditional practices. This direct trade model eliminates middlemen, allowing Naadam to offer high-quality cashmere at a more affordable price while maintaining ethical standards.
Collections and Iconic Pieces
Signature Collections
Naadam’s collections are known for their minimalist design and timeless appeal. The brand offers a range of knitwear, including sweaters, cardigans, and accessories, all crafted from ultra-soft cashmere. Each collection reflects the brand’s commitment to simplicity, comfort, and elegance.
Iconic Designs
Among Naadam’s iconic pieces is the Essential Cashmere Sweater, celebrated for its perfect fit and incredible softness. This sweater epitomizes the brand’s dedication to quality and sustainability. Another standout item is the Cashmere Ribbed Beanie, which combines style and warmth, making it a favorite among customers.
Brands like Naadam
Some brands like Naadam that are featured on Style Encyclopedia are Naked Cashmere and & Daughter.
Conclusion
Naadam is at the forefront of a fashion revolution, demonstrating that luxury and sustainability can coexist. With its commitment to ethical practices, direct trade, and high-quality cashmere, Naadam sets a new standard in the industry. As the brand continues to innovate and expand, it remains dedicated to creating beautiful, sustainable products that make a positive impact on the world.
