Naadam: Sustainable Luxury Cashmere with a Modern Approach
Origins and Founding
Naadam was founded in 2013 by Matthew Scanlan and Diederik Rijsemus after a transformative journey to Mongolia’s Gobi Desert. The duo sought to revolutionize the cashmere industry by cutting out middlemen, working directly with Mongolian herders, and ensuring that both the quality of cashmere and ethical treatment of workersremained at the forefront of their brand.
Naadam quickly became known for offering high-quality, responsibly sourced cashmere at a more accessible price point, making luxury more transparent and sustainable.
Ownership and Leadership
Naadam remains under the leadership of its co-founders, who have committed to maintaining fair trade partnerships, environmental consciousness, and modernizing cashmere production without compromising on quality.
Aesthetic and Notable Pieces
Naadam is known for its minimalist, effortlessly chic aesthetic, offering timeless silhouettes crafted from the finest Mongolian cashmere. The brand focuses on versatility, comfort, and classic elegance, ensuring each piece fits seamlessly into a modern wardrobe.
Signature Pieces
- The Essential Cashmere Sweater: Originally known as the $75 Cashmere Sweater (now priced at $98), this best-selling piece is an ultra-soft, lightweight staple.
- Chunky Knit Turtlenecks: Cozy, oversized sweaters designed for both warmth and effortless layering.
- Cashmere Joggers & Hoodies: Elevated loungewear sets that blend luxury with casual comfort.
- Cardigans & Wrap Sweaters: Versatile, layering-friendly pieces perfect for transitioning between seasons.
- Cashmere Accessories: Plush scarves, beanies, and gloves crafted from the finest Mongolian fibers.
- Limited-Edition Colorways & Collections: Each season, Naadam releases fresh hues and modern silhouettesthat maintain the brand’s signature understated elegance.
Each piece reflects Naadam’s commitment to craftsmanship, sustainability, and timeless style, making it a go-to brand for luxury cashmere lovers.Legacy and Influence
Naadam has redefined luxury cashmere, proving that high-quality knitwear can be both ethical and accessible. By partnering directly with Mongolian herders and implementing sustainable production methods, the brand has set a new industry standard for transparency and fair pricing.
As a leader in the sustainable fashion movement, Naadam continues to innovate in the world of luxury knitwear, ensuring that style and responsibility go hand in hand.Famous Fans and Cultural Impact
Naadam has been embraced by celebrities, influencers, and ethical fashion advocates who appreciate its commitment to sustainability and premium craftsmanship. Its pieces have been worn by Emma Watson, Gigi Hadid, and Meghan Markle, reinforcing its reputation as a modern cashmere essential.
With frequent features in Vogue, GQ, Elle, and Harper’s Bazaar, Naadam has positioned itself as a pioneer in contemporary, sustainable luxury, proving that ethical fashion can still feel indulgent.The Future of Cashmere
Naadam represents the future of luxury knitwear, offering exceptional craftsmanship, eco-conscious production, and modern silhouettes that stand the test of time. From its signature essential sweaters to plush accessories, the brand continues to define sustainable elegance in the cashmere industry.
With its commitment to ethical sourcing, fair pricing, and timeless sophistication, Naadam proves that true luxury isn’t just about feeling good—it’s about doing good too.
