Sultry, Sculpted, Swim: Montce’s Fit-First Swimwear Sensation
Origins and Founding
Montce Swim was founded in 2013 by Alexandra Grief in Fort Lauderdale, Florida. What started as a passion project rooted in custom swimwear grew into a globally recognized brand praised for its body-sculpting fits, feminine silhouettes, and beach-to-brunch versatility. Designed and produced in the USA, Montce became a go-to for women looking for high-quality bikinis that balance trend with performance.
Ownership and Leadership
Alexandra Grief continues to lead Montce as founder and creative director. The brand remains independently owned and is proudly produced in small batches at its Florida and Los Angeles studios.
Aesthetic and Design Language
Montce’s aesthetic is bold, body-hugging, and hyper-feminine. The brand is known for its signature ruched backs, underwire tops, and high-cut bottoms that elongate and flatter. Textures range from ribbed knits and scrunched Lycra to glossy metallics, with prints that lean floral, tropical, or retro. Each piece is designed with adjustable features—ties, sliders, coverage options—to ensure a tailored fit on every figure.
Notable Pieces
- Ruche Bikini Bottoms – Signature high-leg bottoms with flattering ruching at the back.
- Cabana Top – A vintage-inspired underwire top with a sweetheart neckline and removable padding.
- Euro Bottoms – Ultra cheeky swim bottoms with a barely-there fit, perfect for minimal tan lines.
- Mini Skirts & Resort Tops – Coordinating coverups that complete the beach-to-cocktail look.
- Ribbed & Smocked Collections – Core textures that offer sculpting support with a trend-forward feel.
Famous Fans
- Jennifer Lopez
- Camila Cabello
- Kylie Jenner
- Vanessa Hudgens
- Addison Rae
The Future
Montce continues to expand into full resort dressing, with growing collections of dresses, skirts, and matching sets. With more influencer partnerships, bold seasonal colorways, and custom fit options on the way, Montce is evolving into a full-fledged lifestyle brand for confident, body-loving beachwear.
