Mirror Palais: Dreamwear for the Digital Age

Origins

Mirror Palais launched in 2019, founded by New York designer Marcelo Gaia.
Gaia grew up in Queens and credits his Brazilian heritage, vintage fashion, and the women in his life—especially his mother—as central muses for the brand’s emotional DNA.
He aimed to build a modern fashion house rooted in narrative and nostalgia, focused on romantic silhouettes and digitally native appeal.

Ownership

Mirror Palais remains under the creative control of Marcelo Gaia, with operations centered in New York.
Gaia has articulated a commitment to ethical, local production—many pieces are designed or finished in New York—and a measured growth strategy.

Aesthetic

Mirror Palais blends vintage femininity with contemporary edge. The brand leans into underwired bodices, sheer layering, bows, scalloped edges, low-waist skirts, and defined silhouettes.
Its color palette and prints evoke wistful nostalgia, with bold ’90s motifs and romantic floral references.
Gaia calls the brand “a time machine capturing romantic moments” — vintage yet wearable, playful yet polished.

Signature Pieces

• Underwire cropped polos and sheer blouses that juxtapose formality and sensuality
• “La Piscine” midi and mini dresses with clean lines and soft sculptural touches
• Low-waist maxi skirts and scalloped tube tops that lean on retro inspiration
• Knitwear with delicate pointelle detailing and feminine shapes
  

  Legacy

  Though still young, Mirror Palais has built a fervent following among fashion-forward audiences, heavily via social media and pop‑culture momentum.
  The brand has staged pop-up events (notably in New York) and leveraged digital storytelling to cultivate community and identity.
  Its narrative-driven design—rooted in memory, femininity, and romantic escapism—has distinguished Mirror Palais in the emerging luxury space.

  Famous Fans

• Bella Hadid has worn Mirror Palais publicly
• Dua Lipa has been cited as an admirer and wearer
• The label also gets traction among fashion influencers and digital tastemakers
  

  The Future

  Mirror Palais is positioning itself for gradual scale. Gaia has mentioned plans to refine operations, expand reach, and deepen its commitment to sustainability—especially via vintage fabric sourcing and small runs.
  The brand is mindful of the threat posed by fast‑fashion knockoffs and has publicly positioned itself as a designer whose originals are replicated widely.
  Still, Gaia expresses that his collections are emotional, personal, and meant to evolve with wearers—and he seems determined to keep Mirror Palais both poetic and growing